Navigating four p’s Purpose, Protests, Politics and Pandemic Q&A with Linda Descano

Navigating four p’s Purpose, Protests, Politics and Pandemic Q&A with Linda Descano

Do your actions match what you said in your mission statement or website? The alignment between what you say and do is very important. You open yourself up for criticism when you do not practice what you preach. Better to under promise and overdeliver than set high expectations and not deliver.

Linda Descano published a white paper, Leading Through Crisis: Communication Lessons and Opportunities. The paper has guiding principles which include: Execute a bold vision, Simplify what’s complex, Mind the 6 c’s, Connect to purpose, Be human first, Meet people where they are, Build trust with transparency.

Companies are looking internally more because of the covid pandemic. They are more worried about employees well-being and trying to help now more than ever. Companies are also stepping up in their communities and trying to make a change. That is what companies have been modeling their advertising around, what they’re doing for their communities.

Linda Descano’s advice to protect your brand: Think about your position on social issues in society, state your values and bring those values to life. Enable customers to “feel” your brand.