MS in Digital Marketing Hot Topics Series: AI and Healthcare Marketing

AI in healthcare marketing offers significant benefits, including the ability to analyze vast amounts of data to personalize patient and provider engagement, predict behavior, and optimize campaign performance in real time. But how can marketers navigate the complexities while maximizing these opportunities? Please join the Fox School’s MS in Digital Marketing Program for “AI Revolution in Healthcare Marketing: Opportunities and Challenges,” a virtual panel discussion featuring industry experts. Our panelists will explore how AI enables more efficient targeting, supports content creation, and provides insights that can improve the patient journey while reducing costs. The discussion will also address the challenges that remain, such as ensuring data privacy and compliance with strict healthcare regulations, overcoming bias in algorithms, and addressing skepticism among patients and providers who may be wary of AI-driven messaging. Learn how healthcare marketers can balance innovation with ethical responsibility to unlock AI’s full potential while maintaining the highest standards of patient care and regulatory compliance. Don’t miss this opportunity to gain insights from industry leaders navigating the intersection of AI and healthcare marketing.

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