Resume & Experience
ALYONA RYBAKOVA community.mis.temple.edu/alyonarybakova
267.515.7931| Alyona.rybakova@temple.edu
EDUCATION: TEMPLE UNIVERSITY, Fox School of Business, Philadelphia, PA
Bachelor of Business Administration, Graduation: May 2020
Major: Management Information Systems
Overall GPA: 3.33
SELECTED COURSES:
Application Integration and Evaluation, UX/UI Design, Introduction to Web Design, Business Society and Ethics, Race and Poverty in the Americas
ACTIVITIES AND AWARDS:
- Active Member, Association for Management Information Systems, 2018 – present
- Social Media Manager and Content Creator, It’s on Us Organization, 2017-present
- Student Worker for the Management Information System Department, 2019-present
INFORMATION SYSTEMS PROJECTS:
- Digital Solutions Studio Project: Served as the team leader to develop and design a fully aggregated prototype connecting local micro-influencers to small businesses for a digital marketing agency called Vitris. Selected as the winner with the most accurate depiction of the company’s needs and wants.
INFORMATION TECHNOLOGY SKILLS:
Analysis: Google Analytics, Hubspot, Hotjar
Software Development: R-studio, Visual Studio Code, Sublime Text
Web Development: HTML, CSS, JavaScript, Node.Js, SQL
Database Management: MYSQL, Watson Campaign Automation, Salesforce
Project Management: Microsoft Office Suite, Tableau, Canva
EXPERIENCE:PEI-GENESIS, Philadelphia, PA May 2019 – Present
Marketing Intern
- Analyzed Social Media Efforts, Email Campaigns and Blog utilizing Hubspot’s built-in analytical tools that track digital marketing metrics (i.e. CTR, click, open and bounce rate)
- Monitored Hotjar data through +1000 video recordings, gave informative insights on web user behavior and developed recommendations on how to streamline UX/UI design on main website
- Assisted in Price-Scraping from Octopart, in order to influence consumer-buying decisions and optimize revenue
- Designed infographics and brochure which depicted data from Hubspot, Hotjar and Google Analytics, and properly communicated trends in the data set
- Updated and redesigned all company-wide organizational charts by creating Smart Art template, then created a synchronized instructional video and guide for future updates
TEMPLE UNIVERSITY, Philadelphia, PA March 2017-Present
Digital Marketing Intern
- Update and create databases to track and record over 1,500 marketing jobs completed by the MBA department (i.e. Digital, OOH-billboards, Print, Radio)
- Run biweekly one-off email reports, behavior reports, program reports and ongoing email marketing reports from Watson Campaign Automation in order to assess and metrics (i.e. click rate, open rate, bounce rate)
- Track lead reports through Salesforce and update executives on the percent changes in each MBA program weekly, monthly and yearly.
- Collaborate on a weekly basis with the Marketing Communication team to design and organize brochures for undergraduate and graduate departments
LANGUAGES:
- Russian – Native