Digital Marketing Internship, Fox School of Business
Temple University: Fox School of Business
Digital Marketing Intern, MBA Marketing Department
March 2017-Present
As a student worker in MBA Marketing Department, I have learned a number of crucial things that have helped me grow and learn as a student and as a business professional. I do a number of administrative tasks for the Senior Associate Director of Marketing, like organizing inventory and counting out merchandise, brochures and booklets for important upcoming events.
I also schedule conferences, book hotels and manage travel expenses for the Assistant Dean of Marketing. In addition to providing administrative support, I create and update databases to track and record over 1,500 jobs that are completed by the MBA department. That includes jobs like digital, paper and radio advertisements, as well as ‘out of home’ billboards that you could see anywhere from I-95 to bus stops and busses.
Another important task I am responsible for is running biweekly one-off email reports from a database platform called Watson Campaign Automation. With this platform I am able to pull and analyze metrics like click rate, open rate, bounce rate, etc. For instance I can go in by MBA program and pull any email sent from our department and see how ‘successful’ that email was, so how many times a prospective/current student clicked on a link provided, or if the link worked.
I am grateful of the experience I have had here at Fox. It has taught me to become more well adjusted in business environments and has prepared me extensively to start internships with other companies.
