Communicating at the Intersection of Purpose, Protests, Politics, and Pandemic
This was a webinar with Linda Descano who is a CFA and the executive vice president of Red Havas which is a merged media agency. In this webinar, Linda had talked about how B2B and B2C businesses have been impacted by the Coronavirus, and how their organizations can potentially benefit from a pandemic. She talked about the possible growth that companies can see in the future, and how to plan ahead to obtain this goal with everything that is going on. She mentioned how this in a sense, gave the country a sense of unity and allowed us to get closer as we have a \”direct view into each-other\’s lives\” as most things occur over a video call which takes place in our homes. Linda also talked about how important communication is within in a company in order to keep everything steady and headed in the right direction, especially when times are hectic.