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The Optimization of Influencer Marketing & Beyond

This webinar talked about the influence of marketing and how it essentially helps attract and build relationships with the company/organization’s clients or followers. The speakers talked about how the power of marketing and the influence of marketing has helped them in their respective organizations. For example, how social media allows people from today’s day and age to trust what is being advertised. When talking about optimization, it is all about minimizing costs for the ads and allow the highest return from the ads as well. In order to do this, the speaker mentioned how important it is to do the research to allow the client to be partnered with the best brand.

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