How Digital Products are Transforming the Enterprise and IT
This webinar from Gartner was presented by VP Analyst, Hung LeHong, and Sr Director Analyst, Erin Neus-Cheong. Together, they presented a wonderful webinar, detailing trends regarding digital products, and their impacts on the enterprise and its organizational structure. They started by presenting the digital product landscape; breaking products/services into internal services, digital channels, digital enablers+features, digital assets+content, commercialized internal capabilities, software+digital devices, platform products+solutions, and digital ventures. They next described the benefits of team organization by business technologists and IT staff to create the best fusion for enhanced product delivery based on the sections of the digital product landscape. Ultimately, arguing that within every digital product landscape, the importance of leadership and expanded inclusion of IT staff in determining possible opportunities, and deciding which opportunities could best be matched with current capabilities to return the best delivery and highest revenue.