Impactful Storytelling for D&A Leaders: Master How to Resonate With Your Audience
This webinar, presented by VP Analyst, Alan Duncan, describes how data and analytics leaders can become better story tellers, aligning business partners behind their mission, and maximizing the impact of data on business outcomes. He explains how you can master the art of storytelling, determine how your audience thinks and feels, and choose what story will resonate strongest with them, all with a goal of creating a data driven culture. His main recommendations were: -Work closely with all stakeholders to clarify and reframe business problems in terms of explicit outcomes. -Explain underlying data and supporting analytics by deconstructing the business problem and decisions to be taken. -Facilitate the realization of business value through storytelling of the resulting informed actions. -Connect emotionally with stakeholders to ensure that there is collective and personal buy in to decisions. He makes these recommendations to create a data driven organization that thinks and acts differently based on these characteristics: literate, intentional, accountable, analytical, innovative, communal, and empathetic.