The goal of this project was to create a write-up with the purpose of displaying my ability to understand and describe an aspect of data analytics to any future employers. The aspect I chose to describe was text mining and sentiment analysis. I was also able to describe a real world example of the 2016 presidential campaign to show how these techniques were used in regards to the media’s attitudes toward the two presidential candidates. By completing this project, I learned how text mining and sentiment analysis are related to data mining as well as learning that these two techniques can help see trends that are not clearly seen or known from the raw data.
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