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Sharpen Your Differentiation in Times of Uncertainty

  • Title of the activity
    • Sharpen Your Differentiation in Times of Uncertainty
  • Term in which it was completed
    • Fall 2022
  • Sponsoring organization
    • Gartner Webinars
  • Details of the activity (e.g., where, when)
    • Sept. 26, 11:00am-12:00pm on Zoom
  • What you learned
    • In this webinar I learned how to strengthen or sharpen differentiation of your company in order to find out what buyers care about, determine what makes you different to the buyers, and strengthen your top differentiators. Differentiators can be determined based on products, services, business practices, and customer experience. Differentiators can be strengthened by adding detail, adding a time dimension, combing differentiators, and balancing differentiators. Finally, I learned that you should check in and see if you met your buyer’s expectations.
  • How the activity relates to coursework or your career goals
    • This activity relates to my career goals because it helps me make the decision between companies that offer me a position at the company by allowing me to see what their differentiators are and if they are important to me.
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