Team Members: Jack Farrow, Greg Krolikowski, Andy Lin
aDo you know your fiancée’s shoe size? Probably not! “GiftIt” allows consumers to make purchasing decisions for friends and loved ones with confidence. Users input and share their size, brand and color preferences for the clothing and accessories they’d like to receive from a specific gift-giver or group. Users can import contacts and groups from social media platforms to choose who can access their profile. When it’s time to shop, buyers can access the preferences shared with them, and buy the right gift every time. Revenue streams are generated through retailer advertisements based upon inputted user information, commissions from featured retailers, and sales of aggregate data.
This sounds cool. Have you done the due diligence to make sure it has not been done before? (try searching the various app stores). How would this compete with say for example the Amazon ‘wish list’? Wouldn’t it make sense to do this part of an existing social platform such as Facebook? Given the low frequency of use of your data, why would anybody bother creating an account/downloading an app?