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LeRena Thomas commented on the post, Case Question: Open Innovation, on the site 9 years, 7 months ago
Before instituting a program similar to Siemen’s Open Innovation, a company (of that size, in particular) should establish the ROI. A program of this level, requiring so many manhours (hours that perhaps could have been spent on actual work) and collaboration from multiple business units should be better planned and should also lead to some kind o…[Read more]
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LeRena Thomas commented on the post, Reading Question: Disruption of Abundance, on the site 9 years, 7 months ago
Duke,
You are so right. An IT friend of mine has wanted to develop an app for the past 3 years. He gathered a team of friends each with individual skill sets (me for marketing, another friend for log design, etc.) and by the time we’d all discussed the app he was planning to develop, a new one with the same function would pop up. I believe he’s…[Read more] -
LeRena Thomas commented on the post, Weekly Question #4: Complete by February 15, 2017, on the site 9 years, 7 months ago
According to Tables A & B in the case, going the digital media route leads to more money for the record companies themselves instead of the manufacturer. Also since there are digital files, the record company will always be able to meet customer demands. There were several concerns to be considered by record labels. Although digital media had its…[Read more]
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LeRena Thomas commented on the post, Weekly Question #5: Complete by February 25, 2016, on the site 9 years, 7 months ago
Paul, I agree with you. I also have a friend who managed to publish his collection of short stories through Xlibris while he was unemployed and seeking better opportunities. Unfortunately, he chose not to use the marketing services Xlibris provides for what I think is an additional fee, so the book fell flat. I’m not sure where his book is r…[Read more]
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LeRena Thomas commented on the post, Weekly Question #5: Complete by February 25, 2016, on the site 9 years, 7 months ago
No, I don’t think the age of agents and publishers is dead. I think the book publishing industry, like many other industries, will just have to adapt to what I consider to be (based on the Wikipedia and Harvard Business Review readings) a Sustaining – Evolutionary innovation type – mostly since self-publishing hasn’t yet completely taken over th…[Read more]
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LeRena Thomas commented on the post, Weekly Question #4: Complete by February 15, 2017, on the site 9 years, 7 months ago
I am member of the Society of Marketing Professional Services New York Chapter (SMPS NY), which is an organization for marketers in the Architecture/Engineering/Construction (AEC) industry. I’ve been a member for 2 years now, but attended many of the organization’s free events prior to my membership. I first learned of this group a year after wor…[Read more]
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LeRena Thomas commented on the post, Reading Question: The Cloud, on the site 9 years, 7 months ago
Hi Christine,
Your comment on cloud computing and how it has reduced the cost of doing business and made it easier to collaborate with others is absolutely correct. Our marketing department is spread out over 7 states, which makes pulling collaborative efforts such as internal and company newsletters, presentations, etc. difficult in more ways…[Read more] -
LeRena Thomas commented on the post, Case Question: Amazon Web Services, on the site 9 years, 7 months ago
The four major web services include: (1) Amazon Simple Storage Service (Amazon S3) – An inexpensive option for storing and grabbing an infinite amount of data with the same technology Amazon uses for its own operations; (2) Elastic Compute Cloud (EC2) – A cloud-based scalable storage service; (3) SimpleDB – A web service to be used with S3 and E…[Read more]
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LeRena Thomas commented on the post, Reading Question: The Cloud, on the site 9 years, 7 months ago
Duke,
Surprisingly, we were also able to get our C-Level folks on board with the use of many cloud-based solutions – particularly Google Drive and SugarCRM (similar to Salesforce). I think they see the value in “the cloud” and also appreciate the user-friendly nature of some these products. Many of them are constantly on the go – traveli…[Read more] -
LeRena Thomas commented on the post, Reading Question: The Cloud, on the site 9 years, 7 months ago
With the cloud, one is able to store documents and other files through storage accessed via the internet as opposed to an in-house server. Cloud-based software is also available where one can access programs from any place at any time as long as that person is connected to the internet. It’s easier to share files and often times work on the same f…[Read more]
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LeRena Thomas commented on the post, Weekly Question #8: Complete by November 2, 2017, on the site 9 years, 7 months ago
Unfortunately, BYOD is not really supported in my workplace. The company issues iPhones, laptops (w/VPN), iPads, etc. to most people on staff. If certain employees have their own iPhones, they are expected to get a company issued iPhone. The company likes to keep track of all hardware and software used for business purposes. I once requested that…[Read more]
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LeRena Thomas commented on the post, Reading Question: IT Investments, on the site 9 years, 7 months ago
If I had to compare my previous employer to my current one, I would say that the last company easily under-invested in Information Technology in multiple ways. The article mentions that many companies take what might be considered the easy route when making budget adjustments. At my previous employer, overhead employees (Administrative, Marketing,…[Read more]
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LeRena Thomas commented on the post, Reading Question: Business Models, on the site 9 years, 7 months ago
Stephen,
Your post reminded me of our most recent business development initiative to get ahead of our competitors and actually meet with current and prospective clients face to face. Currently, our marketing team focuses on all aspects of A/E/C marketing including proposals, advertising, graphics, social media campaigns, branding, etc. Lately,…[Read more] -
LeRena Thomas commented on the post, Reading Question: Business Models, on the site 9 years, 7 months ago
Value Proposition
The industry I work in is highly competitive. In order to win contracts with clients, we respond to clients’ Request for Proposals and compete against other industry consultants (large and small) for each contract we pursue. When evaluating RFPs or other requests from clients, Go/No-Go discussion meetings are held where I d…[Read more] -
LeRena Thomas commented on the post, Case Question: Volkswagen Process Assessment, on the site 9 years, 7 months ago
Thank you for your response, Vinay. I also had to read this one a few times to understand the many organizational entities! The case states that this would be VWoA’s third attempt at creating a “stable organizational solution” within the last 10 years. I’m inclined to believe that the efficiency of the process was more important than the need to…[Read more]
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LeRena Thomas commented on the post, Case Question: Volkswagen – Advice for Matulovic, on the site 9 years, 7 months ago
Matulovic can explain to his fellow executives that the proposal phase of the new system was established to allow for each business unit to state why their project should be handled during that particular year. It’s up to the business unit to prepare a proper response to those questions. If the importance of the project is not well explained, t…[Read more]
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LeRena Thomas commented on the post, Case Question: Volkswagen Process Assessment, on the site 9 years, 7 months ago
I think the new process is better than the old process and that Matulovic is headed in the right direction. The new process might not be completely 100% fail proof (unfunded global supply chain management), but that just means the process can be improved upon. The criticisms are somewhat justified, but this was the first time the new process was…[Read more]
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LeRena Thomas commented on the post, Progress Report for Week Ending, February 16, on the site 9 years, 8 months ago
I don’t often speak to 5-year olds, but I would probably say something like this:
“You know that candy store you like? Some people have nice things to say about that candy store and others have not so nice things to say about it. When these people want to tell others about how they feel about the store, they go online to Yelp.com and write abo…[Read more] -
LeRena Thomas commented on the post, Progress Report for Week Ending, February 16, on the site 9 years, 8 months ago
Stephen,
Uber’s cashless transaction is a wonderful benefit. The drivers also tend to be nice and more accommodating than taxi drivers. I’ve also had Uber drivers admit their disappointment with Uber’s changes. Lyft has apparently launched in South Florida and, while on a recent trip to West Palm Beach, my Uber driver mentioned that he was…[Read more] -
LeRena Thomas commented on the post, Happy Birthday SNL // the typists from the Carol Burnett show, on the site 9 years, 8 months ago
I have used both services before. It’s been a year or two since I’ve last used Airbnb, but, since I live in a city, I use Uber all the time. It’s my preferred method of transportation next to subway/rail or ZipCar. Although I haven’t used the service in quite some time, I have a pretty positive view of Airbnb. When the Attorney General here in…[Read more]
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