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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 9 months ago
Big data technologies bring a lot of advantages for businesses. While this is one side of big data technologies the other side is aloof from demands requiring extreme attention, care, and consistent updating. A […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 10 months ago
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. They tend to result in what we like to call “brand sentiment” — more than dollar signs. CEOs are increasingly dema […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 10 months ago
Amazon is a market leader at using big data, both in terms of the refined suggestions it offers to consumers, and internally as the company processes millions of transactions and shipments.
It reviews all of this […] -
Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 10 months ago
Information regarding data center analytics platforms focuses on how and what to implement, as opposed to why.
With the growing need of data, data centers are becoming increasingly complex. The added laye […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 11 months ago
One of the challenges that data scientists face when running machine learning workloads is processing information before it’s ready for use. Google unveiled a new cloud service to help process information an easy […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 11 months ago
Google’s security researchers disclosed details of an unpatched Microsoft vulnerability in Windows’ GDI library that allows attackers to steal sensitive data from program memory. The flaw is tied to Wind […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 11 months ago
Personalization is changing the face of business, it determines what your Google results page looks like, it even changes the way we interact with one another on the web.
It certainly does not take an […]-
Thanks Deepali, I really enjoyed reading this post. For using big data as a valuable tool of microtargeting, I read similar article about elections and microtargeting, and it mentioned one recent example:
” One of the recent great examples of using microtargeting is the behavioral microtargeting case from The Trump’s election team. Trump’s team was able to leverage Big Data to such point, that using the microtargeting methods they could pinpoint a specific type of person, anywhere in the country. Moreover, then they could proceed with a very accurate digital content in the form of paid advertising (audio, video, news articles, etc.) that triggered the emotions and behavior that were desired by the people running Trump’s campaign. This way they could dramatically influence the voter’s behavior.”
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Deepali, did you know that one of the first users who used Big Data and microtargeting was Obama’s election team in the 2012 United States Presidential campaign? They used microtargeting to interact and appeal to voters individually. Following Khawlah’s example, we can agree that nowadays, microtargeting techniques are becoming an essential tool for the politicians and parties they represent.
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 7 years, 11 months ago
The National Fraud Intelligence Bureau (NFIB) has seen an increase in the volume of Chief Executive Officer (CEO) Fraud reports whereby medical practices are the targeted victim in recent months.
How the […]
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Deepali Kochhar wrote a new post on the site MIS5208 Spring 2017 8 years ago
Hello everyone. I am currently into the second semester of ITACS program and focusing on IT Audit track. I will be completing this course in summer 2017.Along with this I am currently working as an Information […]
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Deepali Kochhar wrote a new post on the site Auditing Controls in ERP Systems 8 years, 3 months ago
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Deepali Kochhar's profile was updated 8 years, 5 months ago
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Deepali Kochhar's profile was updated 8 years, 5 months ago
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