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Xufan Zhang posted an update 5 years, 5 months ago
Big Data means that the amount of data involved is so large that it cannot be captured, managed, processed, and organized in a reasonable time through the current mainstream software tools to provide more positive purpose information. Everything we talked on class is based on data, and how to use the big data, especially about the unstructured data, is a good perspective I think can be discussed on the future classes.
The example is the MagicBand of Disney. The Disney theme park and its MagicBand bracelet integrate smart devices into traditional theme parks. These colorful bracelets integrate into the theme park, open the hotel door, consume in the park, book a ride, and so on, which is perfectly showing the theme park’s digitalization. This product not only stimulates visitors to spend in the park, but also provides valuable data about customer behavior: When will customers go? What type of people are most attracted to each line? Where are the best foods for different foods? The MagicBand bracelet also records the visitor’s name and basic information, allowing the children to experience personalized greetings such as Disney’s cartoon characters’ names, and even receive birthday greetings from electronic cartoon characters.