E-Commerce Companies Bypass the Middlemen

Published February 9, 2014 | By Cecilia G. Costa

http://www.nytimes.com/2013/04/01/business/e-commerce-companies-bypass-middlemen-to-build-premium-brand.html?_r=0

1) How does the existence of intermediaries affect the efficiency of electronic markets?

2) How should merchants promote their e-commerce site?

3) Is e-commerce contributing to unemployment?

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