Internet Enabled Supply Chain MIS 3537-2016 Spring

Supply Chain at Internet Speed

Root Beer Game Deliverables: due March 10

MIS 3537

Internet & Supply Chains

Due Date: March 10

We will complete the Root Beer Game as per the following schedule:

1. Practice session in class (completed) – February 4

2. Completion of round 1 – in class February 11

3. Team decision (via e-mail to professor) on change to make in Round 2 – February 18

4. Game reset and ready to start round 2 – February 20

3. Completion of round 2 and submission of deliverables – by March 10

Group members are not supposed to coordinate with each other during the practice session and round 1. They can coordinate for round 2.

In round 2, each team can make one of the following changes:

  • Point of sale (POS) information visible to all roles  (not just the retailer).
  • Shipping Delay reduced to 1 week from 2
  • Information Delay (orders) reduced to 1 week from 2

Note that the demand pattern may change between the different rounds. The intent of playing multiple rounds is to demonstrate how manipulating certain aspects of the game can influence the performance of the supply chain.

Here are the deliverables of the beer game (one submission per group):

1. Complete the performance spreadsheet of your group (click here)

2. Prepare a short writeup on how you played the beer game, what strategies you employed, and how your strategies changed when you played the beer game for the second time compared to the first time (you can use the questions below to prepare your talking points).

  1. What was your strategy in the game with respect to order placing and holding inventory?
  2. How was the communication and cooperation between various players in the group?
  3. When you played the game for the second time, how did your strategy change in terms of – ordering and inventory strategy? cooperation with team members?
  4. What lessons from the beer game would you give to supply chain managers?

Due Date: March 10

Class Video Capture

The Fox school makes it relatively easy for professors to capture the video of the classes.  It’s another way for you to participate if you cannot attend class or to review certain sections of a class lecture of discussion.

As best I can, I’ll capture all the classes and post the links here.  Unfortunately, I have a habit of pausing the video capture during breaks and not turning on.

This link has all the video’s for the class.  In addition the individual classes are here:

Week 2  January 21   Crocs Case and I/T in Supply Chains

Week 3  January 28  Zappos Case and Electronic Markets

Week 4  February 4 WWT/ClearOrbit Case & Beer Game Intro

Week 5  February 11 Beer Game and Bullwhip Effect

Week 6  February 18  RFID

Week 7  February 25  Metro Case and Delivery of Info Goods

Week 8  March 10  Hulu Case & Procurement and Sourcing

Week 9  March 17  Xbox Case & eFulfillment & Distribution

Week 10  March 24  Amazon Europe Case & Ethics and Green Supply Chains

Week 11  March 31  Starbucks Case & SC IT Standards

Week 12  April 7  RosettaNet / ebXML Case & Guest Lecture

Week 13  April 14  Global SC Simulation Intro

Week 14  April 21  Global SC Simulation Debrief, Final Lecture

Q & A: WWT ClearOrbit Case

1.  When WWT diversified by offering higher-end supply chain outsourcing solutions, in 2000, what two services did it focus on in particular?

2. What company, also WWT’s ERP supplier, developed a supplier collaboration tool by the name of iSupplier?

3. What “lessons learned” for future collaborations did Frank indicate, following the success of the purchasing collaboration program?

Case Team: Schedule

Below and in the link in Assignment Documents is the schedule for each team – when you’re scheduled to present the case in class and the week you’re responsible for capturing the ‘answers’ in class and posting.

Case Date Presentation Team Answer Post Team
Crocs January 21 5 4
Zappos.com January 28 6 2
WWT / Clear Orbit February 04 3
RFID at Metro February 25 7 1
Hulu Case March 10 4
Xbox Supply Chain March 17 3 6
Amazon Europe March 24 2 7
Starbucks March 31 1 5
RosettaNet April 07