Internet Enabled Supply Chain MIS 3537-2016 Spring

Supply Chain at Internet Speed

WWT ClearOrbit Case

MIS 3537

Internet Enabled Supply Chains

Spring 2016

Due Date: February 4, 2016

Refer to the case “World Wide Technology and Clearorbit: Enabling Supply Chain Collaboration” on the HBSP website.

Answer the following questions briefly:

1. What were the main challenges facing the OEM’s MRO purchasing operations?

2. Why did WWT choose ClearOrbit’s POC software?

3. What benefits did the OEM and WWT realize?

4. What steps did OEM/WWT take to convince suppliers to use the new system?

5. What other supply chain collaboration initiatives can OEM/WWT pursue?

New Age Warehousing

Warehouse management is a key challenge for companies selling goods on the internet. As we discussed in class, companies such as Zappos use robots to automate the process.  Here are a couple of videos about the Kiva Robots that Zappos uses.

Summarize the benefits of Kiva to Zappos.

[youtube https://www.youtube.com/watch?v=gvQKGev56qU]

[youtube https://www.youtube.com/watch?v=Fdd6sQ8Cbe0]

Instructions for Beer Game

To prepare for the Beer Game, you should:

1. Visit the URL (https://cb.hbsp.harvard.edu/cbmp/import/ptos/46466804) and complete the registration.   Note: each group member needs to register separately. Also,  this link is different from the one you download case studies.

2. Watch the video after completing the registration.

3. Form groups of exactly 4 (no more, no less – the software only permits groups of size 4) and write the names of your group members as a comment on this post (only one person per group need write).

4. Round 1 of The Beer Game will be held during class hours on Thursday February 4th (Intro) and Thursday February 11th (Round 1).

5. Students without a group can run the simulation as individual players.

Important: The game requires participation from all four members of a group – therefore, if one of your group members is not logged in or absent from class on Thursday Feb 4th or the 11th, your group won’t be able to play the game.  Please coordinate with your group members and make sure they are present in class.

A bonus of 0.25 points can be earned for completing the steps 1,2 and 3 by Monday February 1st, 5:00pm.

Zappos.com Case

MIS 3537

 Internet Enabled Supply Chains

Spring 2016

Due Date: January 28, 2016

Refer to the case “Zappos.com: Developing a Supply Chain to Deliver WOW!”. Answer the following questions briefly.

1. Is Zappos mainly a pull or a push supply chain? With illustration of Zappos’ current supply chain, show the push-pull boundary of Zappos? Also show the push-pull boundary of Zappos’ Drop Ship model.

2. Show the evolution of Zappos’ supply chain in a diagram. What changes did Zappos make in its supply chain? Do you think that these changes are justified?

3. What are Zappos’ core competencies and sources of competitive advantage? How sustainable are they?

4. How would you expand the business? Would you add more products, more geographies, or by selling private labels?

5. How would you expect the environment of a more cost conscious customers to affect Zappos’ business? What can Zappos’ do to maintain sales in such an environment?

All groups (expect the group making the presentation) are required to submit a printout of their answers to the instructor at the beginning of the class. Also, be prepared to discuss the case in the class.

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