Internet Enabled Supply Chain MIS 3537-2016 Spring

Supply Chain at Internet Speed

Crocs Case

MIS 3537 Internet & Supply Chains

Spring 2016

Due Date: Jan 21, 2016

Refer to the case “Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage” from the Harvard Business Publishing website

 

Answer the following questions briefly:

  1. What are Croc’s core competencies?
  2. How should they exploit these competencies in the future?  Consider the following alternatives and comment how each alternative matches / does not match with Crocs core competencies.
    • Further vertical acquisition into materials
    • Growth by acquisitions
    • Growth by product expansion
  3. What are the drawbacks of having too little or too much inventory?
  4. Is Crocs a high margin or a low margin company (compared to competitors)?  How does a company’s margin impact its inventory decisions?  In other words, should a high margin company carry more or less inventory?

 

Link to the ‘correct’ answers. Crocs Case Answers

Thanks to the team of: Frank Juhasz, Yasmin Ahmed, George Becker, Tim Jacobs and Ryan Clarke for capturing.

 

Team Member Evaluation

All members of a team receive the same points for the case submissions / presentations. If you feel that one or more members are not doing their fair share, please submit the following form to me by email.

Each student is expected to complete and submit this form to the instructor atleast once during the semester.

All responses will be kept confidential.

Click here for Team Member Evaluation Form

Case Preparation: Other Groups (not presenting, not posting answers)

Instructions for Other Groups (not presenting, not posting answers)

One group will present this case in the class, and another group will post the correct answers to these case questions on the blog after the class discussion.  The remainder of the groups are required to submit a printout of their answers to the instructor at the beginning of the class.  All groups are to be prepared to discuss the case in the class.

Here are some tips for writing the case answers:

  1. Answers should be brief and to the point (10 lines max).
  2. Answers should be substantiated by proper reasoning from the case or other sources.
  3. Avoid general statements such as “make customers happy”, “increase profits” etc without proper explanations.

Case Preparation: Group Posting Correct Answers

Instructions for the group posting correct answers

Every week, one group will post correct answers to the case questions on the blog. Here are the instructions to that group:

  1. Please post your answers as a comment to the post which contains the case questions.
  2. The answer should be posted after we discuss the case in class (preferably before noon the following day).
  3. Please make sure that you post correct answers based on the inclass discussion. Points will be deducted if you post incorrect answers to the case questions on the blog.
  4. Feel free to discuss any answer with me if you are not sure of the correct answer to any question.

Case Preparation: Group Making Case Presentation

Instructions for the group making case presentation

Submission:

  1. Submit the case study analysis via email to me (at Edward.Beaver@temple.edu) – no later than the day the case study is to be discussed in class. The file should be in Microsoft Powerpoint (.ppt or pptx) format.
  2. Submit a printout of your presentation slides to instructor at the beginning of the class.
  3. Please bring the case to class on a flash driveand make sure you hand it to me before the class starts.
  4. Late submissions will not receive assignment credit

Content:

  1. Briefly (3-5 slides) discuss the company and the main points of this case.
  2. Present a slide or two on how the company is doing now (through some research on Google) – what their latest profit is or how they seem to be doing overall. If you can include some latest news about their supply chain, that’ll be great.
  3. Prepare a diagram of the complete supply chain (as given in the case). On the diagram, highlight the insourced and outsourced components.
  4. Prepare 1-2 slides on each of the case questions from the blog.

Presentation Style: Points will also be awarded for presentation style. Here are some tips that you may want to note:

  1. Remember that the slides are not the presentation. Avoid reading verbatim from the slides.
  2. Make sufficient eye contact with the class. It is not a good idea to read prepared notes directly.
  3. Make the slides sufficiently interesting. For example, you can include pictures or videos related to the company.
  4. Formal attire is not required for this presentation.

Case Method Instructions – All

Case method teaching immerses students into realistic business situations.  Cases provide the reality of managerial decision making — which includes incomplete information, time constraints, and conflicting goals — as students learn how to analyze business situations.  The case method stimulates students’ thinking and encourages discussion.  Not only is it a very relevant and practical way to learn, it’s exciting and fun.

The cases are from Harvard Business School Press.  The cases will help you understand how companies are using Supply Chains in innovative ways.  The instructor will provide a list of questions with each case. The instructor will lead a discussion of these cases in the class.  For each case, one group will also be expected to make a presentation of the case in the class.

One group will present this case in the class, and another group will post the correct answers to these case questions on the blog after the class discussion.  The remainder of the groups are required to submit a printout of their answers to the instructor at the beginning of the class. Also, be prepared to discuss the case in the class.

Instructions for each Student and All Groups

Although the answers to the case questions posed are to be submitted by the group, each individual student’s preparation and participation is critical.  Specifically:

  1. Preparation. Each student must read the case.  Then work within their team to analyze the case, and then formulate an action plan.  Without this, the case discussion will mean little.
  2. Presence. If the student is not present, she or he cannot learn and, more important, cannot add her or his unique thoughts and insight to the class discussion.
  3. Promptness. Students who enter the classroom late disrupt the discussion and deprecate the decorum of the process.
  4. Participation. Each student’s learning is best facilitated by regular participation.  More important, the case student has the responsibility to share his or her understanding and judgment with the class to advance the group’s collective skills and knowledge.

Case Groups

All the cases for this course have to be completed in groups.  Changes to these groups will not be allowed during the semester.

Please form groups of 4-5 students, and post your case groups as comments to this post (one post per group).  Include the name and email id of each member in the post.

Welcome to MIS 3537 ! !

I’m thankful to be teaching at Temple MIS and in particular this course.

I’m excited to teach this class and glad to have all of you in the class.  Together our experiences, hard work and teamwork this semester will result in a successful learning experience.

I hope you are all excited as well.  I recommend you do the following:

  • Please read the syllabus (See Tab above) carefully about what I expect from each of you. We are all going to learn from each other so your active involvement is essential.
  • Review the class schedule (See Tab above) that includes: topics we will be covering, pre-reading, assignments and test schedule.
  • Assure you are a member of  the online community which allows you to participate in this course blog.  If you are not: simply click on ‘login’ at the top left of this page and use your Accessnet id and password when prompted.  When you complete the process, add your name and username as a comment on this post.  For example:  Ed Beaver (EBeaver).

The first night we will go through the syllabus in detail and talk about the semester.  Then, we’ll  jump into our first class content and initial exercise.

If you have any questions send me an email or call me  on my mobile 609 206 9783.  I’m typically only on campus Monday and Thursday afternoons and evenings.   However, I can be available at other times during the week to assist you.

See you Thursday evening, January 14th.

Edward (Ed) Beaver      Adjunct Professor