Business Strategist – Allotrope Agency
At Allotrope, I served as their Business Strategist for a year, taking on a total of 2 projects.
Orai
Orai is an application which uses artificial intelligence to support user’s public speaking skills. For this client, I did research and product testing on how students and young professionals view and exploit applications to serve this purpose. Then I used the data gained to readjust the target customer segment, develop brand tone and improve the user interface of the app.
ST. LUCIFER
St. Lucifer is a spice company based in Fishtown, PA. My team brainstormed and executed a guerrilla marketing strategy for the brand, using stencils and chalkboard paint to print their logo around the city. The campaign received positive reactions from the public and the brand’s loyal customers as well. We also did videos illustrating special recipes that used St. Lucifer’s products.