I joined the Fox School of Business at Temple University in Fall 2015.
My research focuses on empirical models to analyze firm and consumer behavior in online markets, with primary focuses in electronic commerce, digital marketing, and two-sided online markets (peer-to-peer platforms). My research uses interdisciplinary approaches such as econometrics, Bayesian statistics, structural modeling, field experiment, and text analytics.
My work has appeared in or been accepted by journals including MIS Quarterly and Journal of Retailing and several major conferences and workshops including International Conference on Information Systems (ICIS), Workshop on Information Systems Economics (WISE), Workshop on Information Technologies and Systems (WITS), Conference on Information Systems and Technology (CIST), HICSS, Marketing Science Conference, and China Summer Workshop on Information Management (CSWIM). I received Best Student Paper Award at CIST 2014 and Best Paper Award Nomination at CSWIM 2015.
I currently teach MIS2502 Data Analytics at the undergraduate level.
I obtained a PhD Degree in Information Systems and Management from Carnegie Mellon University and Bachelor’s Degree in Information Management and Information Systems from Tsinghua University in Beijing, China.