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Posts Tagged ‘Google’

I decided to do my offline marketing campaign using QR codes. The goal of this campaign was to increase mobile traffic to my site by printing out flyers with QR codes on them. The first thing that I did was go to Kaywa and generator a QR code for my site. After that I saved the image of the QR code and posted it on a flyer that had the worlds “Scan this QR code to go the best website in the universe”. After that, I posted them up around Temple’s campus. In addition to this, I also posted the QR code for my site to my class presentation on QR codes with the hope that my classmates would try to view the QR code on my slides.

I checked the results today through viewing my Google Analytics. Google Analytics allows users to view if any mobile devices viewed their website. By viewing Analytics, I was able to see how many mobile devices viewed my site from the QR code. Unfortunately, I did not get a high level of traffic from the campaign. From April 14th to April 25th I only received 4 views from mobile devices, with 2 coming from Android devices, and the other two coming from Nokia and iPhone devices.

I think using QR codes in a offline marketing campaign to generate traffic is a great thing to do. My results aren’t what I would want, but I had a great time exploring this technology and how it can be used for marketing purposes.

Hi everybody,

As I mentioned before on this blog, I am the Google Ambassador for Temple University. Every year, Google runs the Ambassador Program and invites all of the Google ambassadors to Mountain View, California for the Google Ambassador Summit. The Summit is basically an orientation for the Ambassadors at the beginning of each school year. I went to the summit last August and here are some photos that I took while there.

Photo #1 – I took this picture to show off the campus. While the Summit was located in Mountain View, it was not located at the Googleplex, but rather a separate campus. The campus consisted of three main buildings with a large outside area in between. This photo shows off most of the outside with all of the bike trails as well as tables to eat at.

Photo #2 - This picture shows off the vegetable garden at the campus. The campus featured numerous cafeterias that served just about anything you could imagine. All of the vegetables that are grown in the garden are used in the food served at the cafeterias. I really thought this was a cool feature and by the way, the food was amazing! One of the many great perks Googlers enjoy on a regular basis.

Photo #3 – This was the building that we had our orientation in. All of the buildings had a very cool design to them, but this looked the best. One of the things that I like about Google is how their buildings are designed to make use of natural light. By having buildings with so many windows, it reduces the need to use indoor lighting and excessive electricity. As you can notice from this pictures, the Bay Area has magnificent weather. That is one of the main reasons why I would want to move to the Bay Area and work for Google.

Photo #4 - These are the communal Google bikes. Everybody on the campus can use them to get around campus. Some people even use them to go from the off-site campus to the Googleplex. Notice the color scheme on the bikes.

Photo #5 – Cool sand sculpture outside of the main building. Really shows how Google is place bursting with creativity. The design was very elaborate and interesting, so I had to take a picture. The tables in the background are where I had lunch with all of the other Ambassadors.

The first brand that I examined was Google. I visited Google’s website and found the ‘Press Center‘ section. On the left-hand side of the ‘Press Center’ page, they contain links to directories for the Facebook and Twitter accounts for Google and its products. They clearly have a presence on both sites, with accounts made for Google in general as well as accounts for their specific products, such as Google Chrome. From my research, the purpose for this is to have accounts where the specific product teams can interact with users.

The second company that I chose to examine was Yards Brewing Company. I chose to examine Yards because it is a much smaller company located in Philadelphia. I visited their website and noticed that they had icons at the bottom-right side of their website that linked to their Facebook and Twitter pages. The social media pages didn’t have as much ‘likes’ or followers, but they were still updated pretty frequently. For a local brewery, they had good social media presence.

My impressions:

Both of the companies are doing a great job of promoting themselves through social media. They are completely different companies in terms of size and reach, but they are doing well at promoting themselves to their audiences. They both update pretty frequently and they are clearly doing much to engage the fans of their products. In regards to what they are trying to achieve with social media promotion, I believe they are just trying to inform fans of new developments and products, while also informing fans of upcoming events related to the company. In short, they are looking to engage their fans with their brands on a consistent basis.

If I was in charge of a company’s social media initiative, I would measure success by how involved our fans are with the social media page. I wouldn’t measure success by the number of page ‘likes’ or followers, but rather by the number of people that ‘like’, comment, or re-tweet specific news posts. To me, that means that the company is doing a good job because it keeps the fans engaged beyond the initial ‘like’ or follow. Additionally, it proves that the audience has chosen to follow the specific pages because they want to kept up to date with the developments of the company.

Hi everybody,

As some of you may remember from the first day of class, my “interesting fact” that I mentioned was that I am one of the Google Ambassadors on Temple’s campus. One of the things that I learned about through my experience as a Google Ambassador is the Google Online Marketing Challenge. The reason that I am writing a post about this is because I think the Online Marketing Challenge would make an excellent addition to the ‘Social Media Innovation Quest.’

In short, the Google Online Marketing Challenge is an academic opportunity for students and their professors to work with small businesses and NGOs in developing an effective online marketing campaign through the use of Google Adwords.

If you think this would be an excellent addition to the class, please check out the link above for more information. The link can tell you any and everything you need to know about the challenge. So this blog post is my formal submission of a task to the Quest. Please leave me a comment telling me what you think about the challenge and if you think it would be a great addition to the Quest.

Colin