Posts Tagged ‘social media’
Social media is different from traditional media in the sense that traditional media relied on simply putting out a message and hoping that it will be accepted by the masses, while social media relies on brands asking customers or potential customers what the brand can do to maintain customer satisfaction. It basically means that social media is putting a larger focus on the consumer when it mainly focused on the brand with traditional media. Now, a brand wants to know from a customer or potential customer what that brand does right for the customer and what it needs to improve on. Social media is helping consumers to gain more power and as long as brands can interact on a strong level with consumers, they can harness that power.
However, this isn’t new in many ways. Companies have always asked customers about their business or brand and what they can improve. This could be found in suggestion boxes or the numbers that people could call with questions or comments. Social media has evolved this into something that is more communal and offers a direct connection to the company with a name and a face.
Organizations need to prepare for social media by refining some of their skills. Communication skills need to be kept in mind as communication with consumers is key to the social media experience. Learning from the stats and how many people are asking for something is another skill set that would benefit a company. However, the most important skill is to be flexible and have a keen eye for developing trends and how to take advantage of them.
The first brand that I examined was Google. I visited Google’s website and found the ‘Press Center‘ section. On the left-hand side of the ‘Press Center’ page, they contain links to directories for the Facebook and Twitter accounts for Google and its products. They clearly have a presence on both sites, with accounts made for Google in general as well as accounts for their specific products, such as Google Chrome. From my research, the purpose for this is to have accounts where the specific product teams can interact with users.
The second company that I chose to examine was Yards Brewing Company. I chose to examine Yards because it is a much smaller company located in Philadelphia. I visited their website and noticed that they had icons at the bottom-right side of their website that linked to their Facebook and Twitter pages. The social media pages didn’t have as much ‘likes’ or followers, but they were still updated pretty frequently. For a local brewery, they had good social media presence.
Both of the companies are doing a great job of promoting themselves through social media. They are completely different companies in terms of size and reach, but they are doing well at promoting themselves to their audiences. They both update pretty frequently and they are clearly doing much to engage the fans of their products. In regards to what they are trying to achieve with social media promotion, I believe they are just trying to inform fans of new developments and products, while also informing fans of upcoming events related to the company. In short, they are looking to engage their fans with their brands on a consistent basis.
If I was in charge of a company’s social media initiative, I would measure success by how involved our fans are with the social media page. I wouldn’t measure success by the number of page ‘likes’ or followers, but rather by the number of people that ‘like’, comment, or re-tweet specific news posts. To me, that means that the company is doing a good job because it keeps the fans engaged beyond the initial ‘like’ or follow. Additionally, it proves that the audience has chosen to follow the specific pages because they want to kept up to date with the developments of the company.
1.) In regards to Christine’s discussion on “fellow believers”, I do not think she means the same thing as ideology. The reason that I think this is because people can believe in somebody or something, but not share the same overarching ideology as others that believe in that specific thing. However, I do understand that many “fellow believers” will share the same ideology, but it is important to recognize that some people on an individual level will not always believe in the ideology of their peers. It is also important to understand that sometimes it is the collective action of individuals that drives a group, rather than the ideology that many in the group hold.
2.) Support makes the most sense to me out of all of the 3S approaches. The reason that I believe this is because support forces you to go beyond saying “Hey, I have a product and I want to sell it to you!” It means that companies and individuals must interact with believers on a personal level. This means answering questions that people ask or asking your believers questions on how you can make your interaction with them a better experience.
3.) I really enjoyed Christine’s article. The focus on “believers” rather than customers is a testament to the changing landscape brought on by social media. Businesses with a social media presence are aware that they have to be focused on aspects that are not necessarily involved with selling a product, but rather interacting with the people that believe in the company or product.
I think the main thing that governments and corporations should consider when attempting to influence others is whether or not they are violating the privacy of the people they are trying to influence. I see no problem with governments and corporations doing this in a public forum, but when you go beyond a person’s privacy level, it is going too far. I would have no problem with the government or corporations trying to influence me on Facebook if my privacy settings were adjusted so that everybody could interact with me on Facebook. However, all of my privacy settings for any site that I use are always strict and I rarely have anything I say or do posted as public. If people tried to persuade me while violating my specified privacy settings, I would be outraged. I’m not surprised that governments and corporations do this kind of stuff through the creation of fake accounts. Considering the fact that I don’t accept friend requests from anybody I don’t know, this doesn’t impact me since I would not accept a friend request from a dummy account. However, it does seems like a cheap trick considering they are “dummy” accounts.
Whether it is a corporation or a government doing this stuff doesn’t matter to me. It’s something that can be done by any person or organization. The bottom line is that these aren’t real accounts and therefore, I don’t think anybody should do it. Additionally, the targets of these accounts matter as well. I don’t think any normal law-abiding citizen should be spied on, regardless if they are American or not. I would probably feel differently if they were spying on “foreign foes”, but something tells me that terrorists aren’t creating Facebook profiles for people to find.
On Thursday, February 10th, Jack Hughes, founder and chairman of Top Coder, Inc., came and spoke to our Social Media Innovation class. The topic of Jack’s speech was ‘The Changing Nature of Work’ and was focused on how the Internet is changing how people work in the modern society. The theme of the speech explored how the Internet is making it possible for people all around the world to work together via the web in order to solve business-related problems. During his speech, Jack showed the class the Top Coder site and show the different ways users can get involved with the site.
The Top Coder site is made up by two different sections, Develop and Design. Develop is for users that are more interested in coding and programming, while Design is for users that are more interested in web or graphic design. I recently registered on the Top Coder Studio, which is the section of the site for Design. Since I don’t have any coding or programming experience, I figured Top Coder Studio was better for me since I have web development experience. I will keep an eye out for any interesting contests post on Top Coder Studios. Hopefully my experience with Top Coder can lend itself well to my future career.
I think social media gives people the best chance to understand what’s really happening in the world and gives them a great opportunity to get word out during a crisis. In an emergency situation, social media should act as a news aggregator, where many different sources or people can contribute what they see and know to the understanding of the current emergency. There are three different social media tools that would be ideal for emergency situations. Facebook would be good if something happened and you want to inform those within your social circle of the news. Twitter is similar to Facebook, but with Twitter trends, it gets the word out to more people, including local media outlets that follow Twitter trends to learn of news stories. Reddit would be an excellent tool to get the word out to people that aren’t in your social circle or even your area.
If I was in a emergency situation, I would utilize all three of the social media websites that I mentioned. Facebook would be good if I needed to inform my friends and family of the situation. Twitter would be good if I wanted to get details out that weren’t being covered in the local media. I would use Reddit if the situation was something that not many people outside of the local area knew about. This would be good to use if I needed advice or assistance as well as many Redditors are willing to help out during emergency situations, no matter how small or large.