Paul A. Pavlou

Professor

Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study

Benbasat, Izak, Angelika Dimoka, Paul A. Pavlou, and Lingyun Qiu (2010), “Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study” Proceedings of the 31st International Conference on Information Systems (ICIS), St. Louis, Missouri, December 12-15.