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Taylor Weaver posted an update 3 years, 10 months ago
This past summer I interned with Easy Event Planning which is a booking platform that connects event vendors with customers looking to plan an event. With the global pandemic putting a halt to nearly all events, I worked on an initiative that the company started called “Honor & Thank Our Covid-19 Heroes”. This was a platform created to send Healthcare workers messages of gratitude. In an effort to spread the word about this platform, I analyzed data about Coronavirus cases around the country and used this to suggest which areas the company should focus PR efforts in. I also researched and contacted news outlets which resulted in 2 TV news interviews, giving the company and initiative a lot of exposure.
Additionally, I worked on a team that was focused on rebuilding the event industry since it was one of the hardest hit industries by the pandemic. Some of the work I did on this team involved writing blog articles about what local businesses in my area were doing to accommodate to the pandemic. The goal was to help these businesses gain exposure, as well as boost their SEO by having a backlink connected to EasyEventPlanning.com.
What I learned:
From this internship experience I was able to gain leadership skills as one of the team leads in promoting the Honor & Thank initiative. I also feel like I built on communication skills. I communicated with the president of the company and relayed information to my team members. I also worked with small event businesses, and large media companies which also gave me the opportunity to learn how to best communicate with different people in different industries.
In terms of technical skills, I was able to use my Excel skills to analyze and manipulate large data sets with a variety of functions. Over all though, I was disappointed in the lack of data analyzation and SEO that I was able to do in my role since it was supposed to be an SEO internship. However, I understand that like every other business, this company had to pivot and transition this internship in a way that benefited them. From that, I learned how important it is to be adaptable as an employee.
I am thankful to Easy Event Planning for this opportunity. Unlike most companies that cancelled their internship programs due to the pandemic, this company was determined to give students a remote work experience. I am excited to be able to utilize the leadership and communication skills I have gained in a full-time job after graduation.