The API found at https://ip-api.com/ could be used by businesses to give them insight on where their customers are making purchases. This program can reveal any discrepancies between where the customer says they are located, and where their IP address actually places them. The public IP address shows general information about the customer including their city, state, zip code, country, time zone, organization, and ISP. Using this information, businesses that have IP addresses can create general profiles of their customers’ behaviors and interests based on their activities on the site.
- The goals of this project were to demonstrate my understanding of web APIs and how they could be applied to real world situations. I needed to research free and easily accessible APIs online and develop a working proof of concept using my chosen API. I ended up picking one that would list general information associated with a specific IP address. Through this project, I practiced creating functions and id tags that would help call specific information based on whatever IP address the user enters.