In MIS2502, a course focusing on data and analytics, I was given the opportunity to share additional research on a related topic. As I have an interest in social media analytics, I chose to research this topic.
In the following brief writeup, I discuss the transformation of data into information through analysis and how this is useful in social media sites. I relate this process to the one we learned about in the course through the relational databases of pivot tables. For a company, the end goal of social media analytics is to learn about their customers and how their business is perceived. This can be answered through data visualizations, which allow users of various experience levels to draw conclusions from the provided data. Through my research of social media analytics, I was able to learn more about a topic of interest, share my findings, and relate them to course materials.