The Optimization of Influencer Marketing & Beyond
- Name of sponsoring organization: Temple MIS
- Details of the activity (e.g., where, when): Webinar through zoom on Feb 9, 2021 01:00 PM
- What you learned: I learned about the different aspects of social media and the influence it can have when used for marketing. From agents that sponsor athletes and celebrities to your local Instagram influencers, you can control your sponsorships and how the market would move. From the Jamaican woman, I learned that she chose sponsors based on her target audience and really respected them because at the end of the day they were also people too behind a screen.
- How the activity relates to coursework or your career goals: I learned that I could use my social media platform to further my network and connections, and I would definitely consider what I post from here on out.