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Digital Storytelling: The Key to a Data-Driven Business

“Digital Storytelling: The Key to a Data-Driven Business”, hosted by Gartner, discussed the importance of digital storytelling to non-technical audiences. The speaker brought in the psychological aspect of human cognition and how there is the need for empathy to successfully tell a data-driven story. The speaker also gives tips on crafting the plotline of analytic data stories and best practices for dashboard designs. This will be especially useful to me as I transition into the corporate world and take on larger data projects. I need to be able to tell a dynamic, digital story that is understood and retained by any audience.

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