Alexandra Berg

For question 3, I definitely think that a social media presence is necessary in today’s world since most people are so connected to the Web and to their mobile devices technology. Many people now a days are constantly on their social media and get much of their information and opinions on companies from these media outlets so by having a presence you are able to establish yourself with more ease in the mind of consumers and others around.

Social media is the new frontier that organizations are exploring because these platforms can help them reach a larger portion of their target market and create a closer bond with their customers. This article explains what marketers must be aware of when creating a marketing campaign on social media because 140 characters could potentially sink an entire brand. I think that there are two most important points that the author discussed about and those are to “Position yourself as a though leader” and “Remember the 80/20 rule”. These two I found to be the most important because by engaging on social media as though you are an industry expert will allow others to gain a sense of respect and trust with you. This will lead to more sales when you discuss about products that you make. This leads into the 80/20 rule because once you do gain the trust of potential customers on social media you do not want to scare them away with constant post about how great your products are compared to the rest of the market. Instead you should be engaging and open to discussion about topics in your industry while flavorfully posting about your products that will not annoy customers.

1. The most important rule listed in the article for companies to follow is the 80/20 rule. I feel that this is the most important because if you use Twitter to attempt to sell your product or your business you’re more likely to irritate any followers which could result in them “unfollowing” you. So if you focus 20% of your tweets on promoting your business or product it would be more beneficial for you in the long run.

2. A bad social media campaign would be back in 2012 when American Rifleman had a scheduled tweet that was released the morning of the shootings in Aurora, Colorado. The tweet stated, “Good morning shooters, Happy Friday! Weekend plans?” That same day Celeb Boutique’s PR people were not up to speed on the movie theater shootings and used Aurora trending as a market point for one of their dresses. People across the country were furious with both companies. I personally had no relation to either organization so the tweets didn’t have any effect on my relationship with them.

3. I do believe that social media is necessary for companies in today’s world because of how intense it has become. Millions and millions of people are constantly on social media at all times of the day. Even while watching television I will be checking Facebook, Twitter, Instagram, etc. To remain up-to-date in advertising and to remain competitive social media is an important factor for many companies.

Twitter has become a huge resource for organizations to find potential customers, but it could easily be the downfall as well. The 80/20 rule is one of the most important because firms do not want to overly promote their products. That would have the opposite effect with actually turning people away from their products; I have stopped following companies when all I see is their products. If companies put posts that relate to the industry or “how to” posts, more people would follow and look at the organization and its products.

In response to #3, I believe social media presence is definitely necessary for companies in today’s world, as a large amount of the population aren’t even looking at print ads or TV. It is the way of the “immediate future” – meaning, who knows what will take its place 10-20 years from now! It is important for companies to get their message to the masses, and the masses live on social media!

In response to #1 I think one of the more important rules is “Be careful what you favorite”, but not just what you favorite but more what you’re getting involved in. As a business you need to not get into any controversial or political. The companies reputation is always important, and keeping the public aware that the companies reputation is good is an important job. In response to #3, I definitely think social media presence is a necessity for companies in todays world. Without social media fewer people are aware of what is going on in relation to the company. I think social media keeps people up to date on products and the companies performance. Social media also keeps costumers and the companies connected and communicating. With social media a company could be at risk of losing costumers and profits.

I think that rule #2 is the most important, because that is a main goal in any business, and one that successful businesses have and unsuccessful businesses do not have. When you get a Coca-Cola you know exactly what you are going to get. Having a clear and concise brand may be harder in different industries but I believe it is something that is very important, in becoming a successful business.
An example of a bad social media campaign would be this sponsored ad for some website that I don’t even care about always says stuff about the Kardashians. I don’t know why it comes up on my page cause I don’t ever watch the show or read or care about them but every so often there it is, and Im always wondering why.
I believe that in most businesses the social media is becoming an increasingly important part of business activities. Many of the business owners are of a different generation and are slow to adapting but they are realizing the power of social media and how it can change a business.

Great article, Alexandra! these facts are pretty telling: 72 percent of followers are more likely to buy something from a business they follow.
86 percent of followers are more likely to visit a business if a friend recommends it.
85 percent of followers feel more connected with businesses after following them.

Looking forward to hear what you all are thinking!

A social media presence is necessary for companies in today’s world because today’s society thrives off of it. A lot of shopping is through online now-a-days and the way to advertise it is through social media. I know for me most of the sites that I buy things from I found through the little advertisements on the side from twitter and facebook. I am beginning to think that it is more effective then TV advertisement because when watching tv, as soon as the commercials come on people automatically go to their phone and check updates from twitter and facebook.