Activity

Our project can be valued in several ways, most notably through Financial Measures, Risk, and Scorecard analyses.
In performing a scorecard analysis, the different functions of our application can be assessed across their relative value to customers, exterminators, and our company. In performing this analysis, we can better understand which functions are most valuable to which stakeholder and incorporate that information into the design of our solution. The pros to this approach is that it allows us to assess the functionality of our solution through different stakeholder lenses and attach a numerical value to this subjective assessment of “value”. On the other hand, this approach’s cons are focused around the difficultly in assigning and ranking quantities for such subjective opinions and the confidence in decision-making based off these subjective values.

Failure to obtain all, or any, of the anticipated benefits- High. The success of our project is based on how many customers and sponsors we can get to use our app. We have to consider the fact that users may not keep our app after they find a solution to their pest problem. Higher than expect implementation costs- low. Our app is essentially a database app that educate our users to remove pests or hire a professional. The startup cost is fixed and doesn’t require additional costs. Resulting systems whose technical performance is significantly below estimate- low. Communication, location, and picture messaging platform are commonly used by smartphone users. The pros to this approach is we can create value to customers so they will continue to use our app. Some cons of this approach is, it is difficult to measure the actual risks that are involved.

In performing a financial measures analysis, we could measure, track, and forecast the key financial measures relevant to our “company”, especially customer acquisition cost, return on investment, return on advertising, and net income. The pros to this approach is that we can easily find and quantify these measures based on our operating statements and they can be used to justify and measure how successfully our business is operating. The cons to this approach is that these measures aren’t forward-looking making them difficult to utilize for informed decision making. Additionally, some of our firm’s more important metrics, like advertising click-through rates, aren’t as quantifiable as they focus on non-financial IT metrics.