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Jaclyn Hansberry created the site Social Media Innovation 1 month, 3 weeks ago
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Vanessa Marin and
Jeremy Shafer are now friends 5 months ago
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Jaclyn Hansberry changed their profile picture 7 months, 1 week ago
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Vanessa Marin's profile was updated 2 years, 11 months ago
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Vanessa Marin and
Kenneth Amoah (Kenny) are now friends 3 years, 9 months ago
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Vanessa Marin and
Jonathan Mettus are now friends 3 years, 9 months ago
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Vanessa Marin and
David Lanter are now friends 3 years, 9 months ago
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Vanessa Marin and
Charlie Corrao are now friends 3 years, 9 months ago
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Vanessa Marin and
Rainbow Zhao are now friends 3 years, 9 months ago
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Vanessa Marin and
Mart Doyle are now friends 3 years, 10 months ago
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Laura Blaszczyk's profile was updated 4 years, 7 months ago
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Vanessa Marin and
Benjamin Schunke are now friends 4 years, 8 months ago
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Vanessa Marin and
Tirth Shah are now friends 5 years, 3 months ago
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Vanessa Marin and
Sarita Cini are now friends 5 years, 4 months ago
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Vanessa Marin and
Tonatiuh Paredes are now friends 5 years, 4 months ago
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Vanessa Marin and
Robert J. Gonnella, III are now friends 5 years, 4 months ago
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Vanessa Marin wrote a new post on the site Vanessa Marin 5 years, 4 months ago
As a woman working in technology today, I’m happy to have the honor to pass on what I’ve learned to the next generation of girls exploring technology. I recently had the opportunity to volunteer at an event hosted […]
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Vanessa Marin and
Adam Alalouf are now friends 5 years, 4 months ago
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Laura Blaszczyk wrote a new post on the site Information Systems Integration 5 years, 5 months ago
-Laura Blaszczyk
Companies have been using social media to market their products and gain more brand presence. Leveraging digital technology has helped apparel companies to adapt to the changing landscape of […]-
Really interesting post Laura. I have been noticing retails store for (example J.Crew) post a lot of advertising post with links to their products. I personally don’t mind these types of post, if anything I think this is a very innovative and creative way to promote there products. I think the post gives the retail store a very easy and organic way to promote their products compared to stock images where you would typically see on amazon or any traditional e-commerce website. Retail stores can also take advantage of social media influencers to links to products as well. I think with social media and the way they are today, It can really disrupt markets where Amazon has been always dominating.
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This is interesting to me as someone who has spent time working with social media marketing strategies. I spent a lot of time looking through innovative campaigns in the Cannes Lion (the creative ad industry’s most biggest occasion), and brands have been using social’s secondary features to make it a sales channel even before this, and they saw a material boost in sales. Stories and the Instagram tagging are great features for use as e-commerce.
This development seems like a natural evolution. However, from a consumer perspective, it does pose the question of where Instagram will be moving its ad revenue model. Over-saturation is something advertisers do not want, but the tipping point hasn’t been reached yet.
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Vanessa Marin and
Steven E. Sclarow, AIA are now friends 5 years, 5 months ago
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