Ian Berman

I believe the most important takeaway from this course was gaining the ability to neatly formulate large amounts of data in neatly presentable and easily understandable visualizations. This is a valuable ability both inside and outside of the classroom when creating reports or analysis of a situation or data. I would explain that this course lays…[Read more]

Gmail:
Columns: sender
Rows: subject, date, time, content, attach files, images, receiver (original and/or CC’d)

One example of a KPI that is used regularly is the number of followers a person or company has one various social media platforms. This fits the S.M.A.R.T. criteria for it is specific to the individual or company, consists of measurable increases and decreases over time, achievable for specific social media goals can be set (primarily in business…[Read more]

http://adage.com/article/datadriven-marketing/oracle-sees-future-a-traditional-targeting/301184/
This article depicts a new method of age and gender demographic identification by Oracle. This applies the traditional demographic segmentation of TV media advertising to digital platforms. Due to the increasing number of online video content creators…[Read more]

I have accidentally corrupted phone numbers by opening a CSV file directly into Excel. This is problem number 10 listed by Taber, and fortunately the easiest mistake to fix. Simple open the file under the proper conditions. This will not turn phone numbers and dates into integers and maintain proper form throughout the document.

Of the 8 core principals of data analysis Hoven provided, I believe it is most important to remain skeptical. Too often data visualization can be misleading, intentional or otherwise, due to misrepresentations and poorly executed delivery of information. Modern data analysis tools such as Tableau allow researchers to delve into the various…[Read more]

How do Americans use Twitter for news?

How do Americans use Twitter for news?

The majority of American Twitter users see the platform as a news source as well as an entertainment source. Within the article “How do Americans use Twitter for news?” one can fine that 54% of the Pew Research Sample tweeted about the news during the 4 week observation period. This is important to understanding the primary usage of each for of…[Read more]

An example of conventional wisdom is that boutique stores charge more per item than average. In order to test this one may gather the pricing logs from various boutique stores and compare their costs to similar items in other, non-specialty shops. This comparison will likely indicate that boutique stores have higher priced items than non-specialty…[Read more]