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Jessica Riley commented on the post, Weekly Question #10: Complete by April 17, 2017, on the site 7 years, 6 months ago
A data driven service that I use frequently is Mind Body; Mind Body is the system that is used at the climbing gym that I work at. If you were to pull the data from the service and insert it into a spreadsheet the rows contain the clients name. Some columns that would included would number of customer visits, member/nonmember, status of client…[Read more]
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Jessica Riley commented on the post, Weekly Question #6: Complete by March 20, 2017, on the site 7 years, 7 months ago
A few semesters ago, I took digital analytics which is a required course for advertising majors on the account management and media planning track. Within the class we worked closely with excel and Google Ad Words. I found committing a few of the errors mentioned in the article. One that i would commit constantly was copying the wrong formulas, in…[Read more]
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Jessica Riley commented on the post, Progress Report for Week Ending, February 9, on the site 7 years, 8 months ago
In my opinion, the industry that is affected and disrupted the most by big data, data science, and analytics is the advertising industry. As an advertising major on the account management and media planning track, I realize that data and analytics possesses a large role when it comes to advertising and marketing. As digital advertising continues…[Read more]
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Jessica Riley posted a new activity comment 7 years, 9 months ago
An example of conventional wisdom that is often said is “you get what you pay for.” It is debatable whether this holds true or not. For example just because you are paying a high price does not necessarily mean you are getting a top of the line item. For many products, you are not paying for the quality, you are paying for the brand name. The best…[Read more]