Kelley L. Davis

The most important takeaway from this course was understanding how data is extracted, cleaned and analyzed. I particularly found the excel pivot tables/charts and functions to be the most useful and practical as I […]

An example of a business question that could be answered using a decision tree is how likely a customer will be to purchase items on Black Friday (day after thanksgiving) a certain store. Data about age, gender, […]

Data mining can be used for many business situations. For example, if a company is introducing a new product and wants to the know the likelihood of their current customer segments purchasing the new product given […]

kelley.davis

The most helpful thing that I learned during week 6 is how to create a pivot chart. I have used pivot tables in the past but, never really used the charts. This is a very helpful tool to show data visually.

Abercrombie wanted to assess whether it was effectively reaching its target market of 18-22 year old males and females. In order to do so the retailer would need to use the frequency of purchases as its […]

2) If a manufacturing company introduced a new product into their inventory then they would have to update their database to include information about the new product. These attributes could include information […]

1) On the surface, it may seem as if sharing data with a competitor is a bad business decision however, MGM has the opportunity to gain valuable data insights from another industry leader. If Trump Entertainment […]

Cardinality is extremely important as if defines the association between entities. A simple mix-up in cardinality can cause widespread error and hinder functionality. For example (simple): If one were to switch […]

As a client representative at a market research facility in Philadelphia, I work with data about perspective respondents for focus groups and in-depth interviews. Alone the data about each respondent are just raw […]