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  • Profile picture of Leah Herman

    Leah Herman posted an update in the group MIS4596 Section 003 – Schuff – Spring 2018 6 years, 9 months ago

    Our group has two ideas that we are currently playing with:
    1. An application that pulls volunteer events from various websites and social media applications and compiles them into an easy to use calendar format
    For Data rules: Dates, times, on-going/ one-time, type of event (categories in a drop-down menu), level of experience needed, etc.
    Name: VolunteerMe

    2. An application that matches/ pairs social media gurus with advertisements/ ad companies
    2 types of users:
    Guru answers questions based on which types of ads they are willing to promote (desired $, category preferences, types of followers/ demographics), this includes links to all of their social media channels
    Ad companies answer questions based on the type of people they would like to advertise with (desired $, category preferences, types of followers/ demographics)
    Can also use a social media aspect to communicate between the two types of customers
    Can earn money by taking a percentage of sales
    Eliminates the use of PR agents etc.
    This application can also integrate google analytics and google adwords
    Name: Ad Guru

    Team Members:
    Dante Bieri
    Leah Herman
    Tessa Kaye
    Memoona Khan

    • Profile picture of David Schuff
      David Schuff replied 6 years, 9 months ago

      Hi Leah – Both sound workable, but #2 might solve a more important problem, which are the growing problems with the ad-based revenue model (i.e., http://entreproducer.com/online-advertising/).
      Why limit this to “gurus” – wouldn’t this work for companies too – how big is the “guru” market? But then why wouldn’t a company (or a guru) just use a media company (why is eliminating PR agents important?)? What’s the unique value proposition you offer?
      I think if you could offer some sort of superior service that makes ad-based revenue viable, you would have something. Take a look at the other project descriptions in our class, how would your service help them?

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