Linh H Dang

This is interesting to me as someone who has spent time working with social media marketing strategies. I spent a lot of time looking through innovative campaigns in the Cannes Lion (the creative ad industry’s most biggest occasion), and brands have been using social’s secondary features to make it a sales channel even before this, and they saw a…[Read more]

From a business perspective, the question is less of whether they “ought to” than whether they “can afford not to”. As social media exists in a social and political context, if enough users call for such an action, and if governments put pressure on a company to do so, the company faces greater lost in not responding than they do by standing…[Read more]

Virtual reality can be a big thing indeed.
However, there is unlikely to be explosive or widespread adoption without the necessary changes in the surrounding entertainment ecosystem.
As Disney still relies on media and parks for sales. The traditional media experience includes the interaction between the following dimensions;
– Social: friends…[Read more]

I am sorry I could not answer earlier. Yes. We are.
What’s up?

Thank you everyone for your kind words.

I agreed wholeheartedly that a metric should be as interactive and actionable as possible, I am also familiar with “vanity metrics”, which are common in the marketing agency world.
However, I am ambivalent about whether all “good metrics” are necessarily actionable. I am thinking about cases where some measurements are static and stable, having…[Read more]

This is a great summary of a great article.
I think the answer to the question you posed at the end, whether if it is the US or a team who makes the decision to adopt metric, depends on their ability to reconcile the needs of different stakeholders.
On one side, administrators, organizers, and some trainers can rely on the standardized metric…[Read more]

Due to my experience in advertising, I admire Steve Job’s ability to embody the best features of a good advert in his presentations. Like a good ad, Steve Job’s iPhone presentation made great use of concise ad copy (text), compartmentalized concepts, strategic placement of images, and concrete comparisons:

Throughout the presentation, he…[Read more]

For me, the internship ended today. I was waving goodbye and hugging my team, my project team, and the whole class of Ogilvy interns this afternoon. Excuse me as I got long-winded a bit.

After everything, I learned the foundation of almost all aspects of advertising: from research, planning, strategy, to creative, production, and (data-driven)…[Read more]

Most of what I learn on this internship and the last were new to me, as Fox does not have a structured course in advertising or agency work. There are a few key things that can’t be learned in a classroom:
– How a particular organization works: how each person work with other members in the team; how knowledge-sharing works on Slack and other…[Read more]

The following courses and activities at Temple have really helped me in this internship:
– Excel: our business Excel course does a great job in giving us the methods for using Excel effectively and efficiently.
– Analytics competitions: these taught me to find data from government/industry sources quickly, and then use knowledge of data to…[Read more]

It is indeed hard to tend to both work and summer course assignments, and admittedly I have come close to not finishing assignments on time or forgetting a task. Work and training at Ogilvy move quickly, capturing most of my attention.

I can’t boast to be successful at balancing work and study (yet), but I am trying to adopt the following…[Read more]

I am not using a lot of Excel right now, but I definitely agree that it’s a crucial one to be proficient at.

In my position right now, the most important skill to have is asking for work. As an intern in a large company, your manager may not know what to give you or how you can fit into the team yet, so they might not trust you with much work.…[Read more]

Ogilvy has a very comprehensive orientation program, so I mostly knew what to do. However, when it comes to the details on using the VOIP phones, tech policies, and getting to meeting rooms across a huge building, I had to rely on my manager, ask around, and use the interns’ group chat for troubleshooting. This is also the first internship in…[Read more]

I am working at The Ogilvy Group, a full-service marketing agency in NYC, as a Strategy Intern in Ogilvy’s Social Labs. My responsibilities include:
– Supporting senior analysts’ strategic recommendations to clients by crafting data-backed reports
– Exploring data from syndicated sources for insights that can inform strategic planning
-…[Read more]