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Vanessa Marin wrote a new post on the site Vanessa Marin 5 years, 2 months ago
As a woman working in technology today, I’m happy to have the honor to pass on what I’ve learned to the next generation of girls exploring technology. I recently had the opportunity to volunteer at an event hosted […]
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Tug Tug and
Abosede Ibikunle are now friends 5 years, 2 months ago
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Vanessa Marin and
Adam Alalouf are now friends 5 years, 2 months ago
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Laura Blaszczyk wrote a new post on the site Information Systems Integration 5 years, 3 months ago
-Laura Blaszczyk
Companies have been using social media to market their products and gain more brand presence. Leveraging digital technology has helped apparel companies to adapt to the changing landscape of […]-
Really interesting post Laura. I have been noticing retails store for (example J.Crew) post a lot of advertising post with links to their products. I personally don’t mind these types of post, if anything I think this is a very innovative and creative way to promote there products. I think the post gives the retail store a very easy and organic way to promote their products compared to stock images where you would typically see on amazon or any traditional e-commerce website. Retail stores can also take advantage of social media influencers to links to products as well. I think with social media and the way they are today, It can really disrupt markets where Amazon has been always dominating.
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This is interesting to me as someone who has spent time working with social media marketing strategies. I spent a lot of time looking through innovative campaigns in the Cannes Lion (the creative ad industry’s most biggest occasion), and brands have been using social’s secondary features to make it a sales channel even before this, and they saw a material boost in sales. Stories and the Instagram tagging are great features for use as e-commerce.
This development seems like a natural evolution. However, from a consumer perspective, it does pose the question of where Instagram will be moving its ad revenue model. Over-saturation is something advertisers do not want, but the tipping point hasn’t been reached yet.
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Vanessa Marin and
Steven E. Sclarow, AIA are now friends 5 years, 3 months ago
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Vanessa Marin and
George Weaver are now friends 5 years, 3 months ago
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Vanessa Marin and
Emone Watson are now friends 5 years, 3 months ago
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Vanessa Marin and
Nicholas Schratz are now friends 5 years, 3 months ago
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Laura Blaszczyk wrote a new post on the site Information Systems Integration 5 years, 3 months ago
Laura Blaszczyk
Chevron sees an opportunity in investing in innovative technology. They have a technology venture fund which they are able to use to invest in tech startups and have created formal processes for […] -
Vanessa Marin and
Jessica Marie Martincic are now friends 5 years, 3 months ago
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Vanessa Marin and
Yoon Lee are now friends 5 years, 3 months ago
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Tug Tug and
Melanie Mathew are now friends 5 years, 3 months ago
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Vanessa Marin and
Grant Blankenship are now friends 5 years, 3 months ago
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Tug Tug and
Chenhao Di are now friends 5 years, 3 months ago
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Vanessa Marin and
Anushka Agarwal are now friends 5 years, 3 months ago
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Vanessa Marin and
Wesley Thomas are now friends 5 years, 4 months ago
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Vanessa Marin and
Joseph M. Allegra are now friends 5 years, 4 months ago
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Vanessa Marin and
Henry Truong are now friends 5 years, 4 months ago
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Vanessa Marin and
Robin Goetz are now friends 5 years, 4 months ago
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Vanessa Marin and
Maria Uniyat are now friends 5 years, 4 months ago
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