Cong Xuan Ngo

Major: BBA MIS
Graduation: May 2020

Student

MIS Badge

Official Professional Achievement badge awarded by the Department of Management Information Systems

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Target Case Competition at Temple University 2018

In this competition, my team and I were asked to help Target become the leader in gender-neutrality toy industry while deliver its “Expect More. Pay Less” slogan. After doing industry research, we came up with a strategic plan with 4 main recommendations to allow kids to play toys and pursue their interests regardless of genders. The plan includes the implementation of an in-door play area where kids can test out toys and shoppers can earn rewards, the new product categorization and in-store display based on kids’ interests instead of genders, the investment of an internal toy brand, and the utilization of online and offline marketing. Besides that, our plan also addresses financial projection, a SWOT analysis and risk mitigation strategies.

Target_Slides

Target_ExecSummary

 

 


Professional Achievements

  • WORK EXPERIENCE 1
  • LEADERSHIP 2
    • AIS committee chairFall 2017, Spring 2018

  • PARTICIPATION 21
    • Fox IT Career FairFall 2017, Fall 2018

    • Other Career FairSpring 2017, Fall 2017, Spring 2018, Fall 2018

    • IBIT small group meeting with industrySpring 2017, Fall 2017, Spring 2018, Spring 2018, Fall 2018, Fall 2018

    • IBIT/CDI Challenge or ConferenceFall 2016, Fall 2017, Spring 2018, Fall 2018

    • National AIS CompetitionSpring 2018

    • Advance to finals of AIS NationalsSpring 2018

    • Active AIS memberSpring 2017, Fall 2017, Spring 2018

  • ATTENDANCE 4
    • Fox IT AwardsSpring 2017, Spring 2018

    • AIS professional development workshopSpring 2017, Spring 2018

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