CareCam Health Systems and Mobile Health Monitoring

After hearing the disruptive innovation case on mobile health monitoring, I found this article about a company I interned for called CareCam Health Systems. CareCam is a company out of Conshohocken, PA that has developed a mobile healthcare application that is intended to improve the care and health of people with chronic health conditions. This application allows physicians to create care plans for patients to follow during their day. It also utilizes video and still images so that physicians can verify that patients are following their care plans. This application also sends out alerts to care managers and physicians if patients don’t complete certain care plan activities at their designated times or if their health is trending the wrong direction. Hal Rosenbluth, Chairman and CEO of CareCam Health Systems, believes that if this application is properly utilized, people with chronic diseases would have better overall health, which would reduce doctor visits, which would in turn save people money. Recently CareCam received a $2.4 million investment from IBC and this application is set to go live in April of this year.

Do you see this application as a disruptive innovation in the health care industry? If so what parts of the industry do you see it disrupting? If you don’t see it as a disruptive innovation, where do you it fitting into the industry? What other areas in health could this application be utilized for in the future? For example, CareCam could also further develop the application to be used to monitor clinical trials of pharmaceuticals.