For years, there have been rumors of a brand new wireless carrier jumping into the ring currently occupied by the “Big 4” (Verizon, AT&T, T-Mobile and Sprint) in the United States–and according to this post by The Wall Street Journal, Google will finally confirm that it’s throwing its hat into the ring as early as tomorrow. According to the article, Google has “teamed up” with Sprint and T-Mobile to give its Nexus 6 users (initially) the choice of using Google as their carrier, rather than one of the “Big 4.” By doing so, Google will only charge customers for the data they use per month, as the average American leaves around $28 of unused data on the table each month in the current environment. I think this is a great move for Google, and gives customers more choice when choosing a wireless carrier that offers the most value for them. Because of the Nexus 6’s hardware, it can switch between the T-Mobile GSM network and the Sprint CDMA network (and both carrier’s 4G LTE networks) to give users the best coverage possible wherever they go. I think the key takeaway is that Google is trying to make data connectivity and Internet access more efficient, cheaper, and more accessible to more people–and that’s a good thing. While I think it’s obvious that Verizon and AT&T are the target for this initiative and will probably be disrupted, I also think cable providers like CenturyLink, Verizon FiOS and Time Warner Cable will also be affected. If mobile data continues to get cheaper and cheaper, people may rely less on their home-based internet connections to connect to the web, or they may drop cable TV completely in order to stream on the go with their cell-tower-connected devices. Are there other industries that might be disrupted? Would you switch to Google if you had a Nexus 6–or if they eventually made the service available to iPhones and other non-Nexus 6 devices?