“Good Bye DARPA” “Hello Google” 
This unique first ever course is being co-taught by Chris Kearns, a program director at Lockheed Martin currently working on a project for the DoD, and Marty Kearns, president of NetCentric Campaigns, an expert in online activism.
The course is offered in a hybrid online format and includes participation in a cyber-war conference featuring practitioners.
What are the lessons from the front lines of the cyber war and how do you apply the lessons to business strategy? The ongoing cyber battles which are only expected to increase impact business and consumers of all shapes and sizes and in multiple dimensions including security, innovation, defense, law, intellectual property, branding, brand value, infrastructure, social activism, and consumer protections. The cyber battles represent an obvious threat but they also represent sources of innovation and new business opportunity. The course will discuss methodologies and approaches of cyber war and how they can shape business models. The class will explore frameworks for finding powerful new ways to apply emerging lessons for organizing and marketing new business startups.
The real power of military history is not just for the recall of the who, when, and what of prior campaigns but the opportunity to glimpse into the mind of strategists, their rationale, and their successes and failures. The most important lessons of history are discovered and learned at enormous cost. The same dynamic is true in today’s cyber war. Legitimate cutting edge innovation and strategy is emerging from the front lines of the cyber-attacks and defense.
The course includes real-world case studies taken from news headlines. Students will apply unique frameworks to extract and identify the value of each strategy. Cases cover business, crime, activist organizing, politics, medicine, banking, communications, and consumers.
The hybrid online class includes 6 face to face sessions and 7 online sessions. The course is also the first to integrate with and feature a cyber-war conference. The conference will provide students with a unique opportunity to interact with cyber war strategists and practitioners.
To learn more and register for the course, please contact Joseph Allegra at email@example.com.
Martin Kearns is an innovator in the field of online networking. He pioneered integration of network-centric principals for civic organizing and advocacy work. He is President of Netcentric Campaigns, a nonprofit dedicated to transforming the advocacy efforts of foundations and nonprofits by building networks of people to move change forward. He started the organization in 2000, to provide a professional suite of communication tools, trainings and services to help the environmental movement communicate more effectively. He is also the co-founder of a global network of activists who use cell phones for civic action and engagement.
He is a consultant on online networking strategy in advocacy campaigns. Clients include the Ford Foundation, Packard Foundation, Barr Foundation, Open Society Institute, Hewett Foundation, Andy Warhol Foundation, Brainerd Foundation, American Heart Association, Robert Wood Johnson Foundation, Greenpeace, and the Moore Foundation.
He speaks frequently at major conferences including the Personal Democracy Forum, Environment Grant Makers Association, Momentum, the Media Consortium, NTEN, River Rally, State Environmental Leadership Program, Harvard’s Berkman Center, Conservation Leadership Institute, Organizers Forum-West, True Spin Conference, Media Reform Conference, Rootscamp and the New Organizing Institute. He developed an extensive curriculum to train community organizers in online networking strategies in the US and internationally. He has written chapters in Rebooting America and Mobilize2.0, and his essays have been published in Huffington Post.
Previously, Kearns founded the Georgia River Network, a group dedicated to preserving Georgia’s rivers. He also spent three years working at the National Fish and Wildlife Foundation, and served for two years as a Jesuit International Volunteer in Kingston, Jamaica teaching computers at St. George’s College and working with inner city youth. Kearns has a Bachelor of the Arts from LeMoyne College and a Masters in Environmental Science from Yale University.
As the Program Director for the Global Information Grid (GIG) Services Management – Operations (GSM-O) Program at Lockheed Martin, Mr. Kearns is responsible for managing activities related to Defense Information Systems Agency’s (DISA) networks. The program provides various DoD branches and agencies with reliable and secure communications. Lockheed Martin’s IS&GS-Defense team provides programmatic, operational and engineering services as well as offer material support the network’s management. This global operation led by Mr. Kearns employs over 700 engineers and technicians across several partner companies and small businesses in Maryland, Illinois, Hawaii, Germany and Bahrain.
Previously, Mr. Kearns was the Program Director of Desktop Services for Lockheed Martin Corporation. In that role he managed the desktop portfolio including the strategy; the service desk; projects and services; operations and maintenance of collaboration and end user systems; and development activities related to Enterprise collaboration solutions.
Mr. Kearns also has held the role as the Operations Director for the Center for Leadership Excellence (CLE), where he was responsible for the operations, optimization and strategic development of the center’s activities. The CLE represents the Corporation’s commitment to life-long learning, to building the best professional workforce in the industry, and to assure that Lockheed Martin maintains a leadership role, across the globe, in the 21st century.
Mr. Kearns was also the Program Manager for the IS&GS Unity Development Program and led various other IT development projects. Mr. Kearns holds a master’s degree in Information Science from Pennsylvania State University and a bachelor’s degree in Electrical Engineering from the University of Scranton. He serves on the Industrial Advisory Board to the Engineering Department at the University of Scranton.
 Peiter “Mudge” Zatko, a renowned member of the pioneering hacker collective Cult of the Dead Cow who was working at the DOD’s Defense Advanced Research Projects Agency, split for Silicon Valley to join his former DARPA boss, Regina Dugan. “Goodbye DARPA,” he tweeted. “Hello Google!” http://www.rollingstone.com/feature/the-geeks-on-the-frontlines#i.1y35frbnv3dqtq