The new Master of Science – Digital Innovation in Marketing is a new type of 100% online degree that prepares digital marketing leaders and innovators. The program prepares students on how to apply exciting new technologies and measure with sophisticated analytics. The next generation online approach focuses on high engagement, networking, and professional development. The program is designed for working professionals who want to learn part-time.
- Become a leader in driving technology enabled transformation of the marketing function
- Develop a digital marketing plan
- Apply the latest digital innovations such as mobile, social media, location based services, and big data to marketing campaigns
- Integrate marketing, advertising, sales and logistics across physical and digital channels
- Collect, analyze, and interpret digital marketing data to inform decision-making.
A team of nationally recognized digital marketing innovators will guide the program and students.
If you are ready for the revolution, click here.