This is an Extra Credit Research Assignment for my MIS 2502 class with Hyeonsik Shin. In this project, I researched Sentiment Analysis technology and how it is important to Data Analytics and in particular, Advanced Analytics. The goal of this project was to provide a comprehensive description of the technology as well as demonstrate how it works in practice through research. This project was helped me learn about how and why Sentiment Analysis is used in Data Analytics. This learning has increased my breadth of knowledge as both an MIS student and an MIS professional.