Daniela Mamari

I think the most important aspect of technology in the workforce is the increasing demand placed on business employees and leaders to understand how to utilize it to improve performance. Those who do not understand how to leverage the technology available to their firms, for example, will now be at a huge disadvantage, and so will those who do not…[Read more]

I believe CRMs bring more value to an organization, because it allows the firm to gain a deeper understanding of the customer, regardless of industry, so that business can be improved as stronger relationships are established, and in return, customer loyalty increased. Don Peppers, a renown marketer, said that “without customers you don’t have a b…[Read more]

I think one of the most interesting innovations in the last few years has been AR, or augmented reality, because it has the potential to revolutionize how we handle many tasks in our personal and work lives. Products such as Microsoft’s HoloLens will change the way we collaborate at work, for example, and will allow us to communicate our ideas t…[Read more]

Collecting good data, and having one clear view of that data and customer are important in my major, Marketing, and future career because they will be instrumental in the decision-making process on an ongoing basis. For example, in sales and promotion, testing is crucial to prove the existence of a customer need, and to find an optimal way to…[Read more]

A decision tree is a versatile tool that I could see being helpful in any area that requires organization and/or prioritization of ideas, tasks, information, etc., because its purpose is to define and constrain alternatives and outcomes. For example, party planning becomes a lot less cumbersome when there is a high level of organization and…[Read more]

I thought the most interesting fact was that a week’s worth of NY Times contains more information than an 18th century person would come across in his or her lifetime. I find this fact to be interesting because it tells me that our generation is in a position to utilize this information to create even more advances, while at the same time, to a c…[Read more]