Dominick J Falco

Hello Dominick,

I think we have already been introduced to numerous innovations surrounding the recent interest in sustainability and renewable energies. Out of all of these disruptive innovations one company is at the forefront of renewable energies and sustainability, and this company is Tesla. Tesla’s cars are dominating the electric car market because they not only focused on making the car environmentally friendly, but they made sure their cars appealed to the luxury car crowd. Before Tesla there were cars like the Chevy Volt and the Toyota Prius that attracted family oriented people who were looking for a more environmentally sustainable car. Tesla is a disruptive innovation that focused on style and speed alongside the original environmentally sustainable feature, and this has proven to be an immense success for them.

Like Darpan, the first thing I thought of when reading your post was electric cars. But, it also reminded me of a company I recently read about called Carbon Engineering. Since the government set regulations on companies to limit their CO2 emissions, they have been trying to figure out how to manufacture their products without leading to a large carbon footprint. This then led to the creation of Carbon Capture technology. However, Carbon Engineerying plans to come out with a new technology they call Air Capture, which will capture CO2 directly from the atmosphere, which they will then utilize to enable production of low carbon fuels. I believe this would be considered a sustaining innovation because it can produce fuels with drastically lower carbon-intensity than Carbon Capture.

I don’t think that the advancement from Instart Logic will put complete end to the battle between ad blockers and content publishers. I say this because technology is a constantly advancing field, so it will only be a matter of time before someone or some company finds a way around Instart Logic’s newest innovation. However, I’m not sure whether internet users should have the ability to block ads. It’s helpful because it works as a filter that allows users to view only the content on a website that they actually want to see, but it also takes away revenue from websites that users frequent, which takes away support to keep the websites running.

I’m sure that at some point ad blocking technology will catch up with Instant Logic, however it is possible that less advanced users will eventually give up on trying to block ads. I think the future of internet advertising is probably going to end up being more social rather than typical flash ads or pop ups which irritate users and which most people are increasingly getting used to “tuning out”.

A recent Stanford study found that most college students could not tell the differences between a news article and sponsored content, which are often attention grabbing headlines that are designed to subtly lead curious users toward a product. This might be the most efficient way to advertise online in the future, advertising agencies might become less interested in worrying about traditional web ads and more focused on social marketing.

I doubt that Instant Logic’s technology won’t be worked around some way or another soon — that’s simply how the internet works. However, I think that instead of completely blocking ads, users should have a right to not be tracked by social tracking companies. I have an extension called Ghostery that identifies and blocks any tracking that websites have enabled for their ad services. Even on this site right now I have three trackers blocked so that they cannot track my habits and behavior, because I believe that is my right to privacy. So perhaps not completely blocking ads, but maybe blocking the increasing tracking systems that websites employ for their ads is going to be the future of content.

Interesting article, personally I believe the goal is a bit lofty for California but their use of system thinking for programs is a great way to ease the pain. However, I’m not sure if they’re planning enough for the inevitable pushback by petrol companies to keep emission vehicles on the road. The team I worked with last summer dealt with mapping out, diagramming, and improving, the enterprise architecture for a 50-year-old company with tons of different legacy systems. Everything was jumbled and there were systems and software people weren’t even sure were being used. We had to take a systems-thinking approach handle the mess and understand just what was useful, what was being used, and what was critical for other systems to work. The team is still working on it but they’re making great strides to take a disorganized IT structure and turn it into a neat one through systems thinking.

Is the California example really ‘systems thinking’ or rigorous thinking?