Imani West

I just changed my major from visual studies to advertising and data science was a Gen. Ed. I chose to take for my graduation requirements. This semester, I took core advertising classes and learned about the field of advertising and how each role contributes to the final product. When I first began this data science course, I did not quite…[Read more]

A data driven source I use regularly is Forever 21 credit card collection. I work at Forever 21 and we have weekly goal for signing people up for a credit card. To store data into a spreadsheet, the rows would be the names of the cardholders, and the columns would include: their credit limit, their monthly bill due date, the date they signed up,…[Read more]

Group Member: Imani West, Alex Fortebuono, Daishaun Grimes, Sai Gangisetty & Ben Bucceri

We will be analyzing the upcoming NFL Draft based on the statistics provided by the 2017 NFL Combine.

http://bleacherreport.com/articles/2695967-nfl-combine-2017-results-tracking-40-times-bench-press-and-all-drills
NFL COMBINE 2017 RESULTS: TRACKING 40 TIMES, BENCH PRESS AND ALL DRILLS

The article above displays the results of the NFL Combine 2017, which took place on March 3rd. I typically don’t watch this part of football because I don’t…[Read more]

“Ask why” is the most important principle of data visualization. Many times we take a quick a look at things and ask no questions. This leaves room for misinterpretation or false information. This principle is less important for minor data, but for data dealing with larger and more critical issues, we are often careless when it comes to…[Read more]

As an advertising student, I’ve gradually learned more about how this industry works. The advertising business is continually using data to analyze its consumers and keep track of their spending. There are numerous reasons for the advertising industry to keep track of data which includes: tracking the companies success and growth or decline,…[Read more]

Data, Analytics, Probabilities and the Super Bowl

Data, Analytics, Probabilities and the Superbowl
The article above discusses how data and analysis each play a role in the Superbowl. Being that the Superbowl is one of the most watched television programs in the United States each year, data experts have even…[Read more]