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Kenneth Kirk Killian posted a new activity comment 8 years, 6 months ago
https://www.ama.org/publications/MarketingInsights/Pages/data-drives-trend-forecasting.aspx
I read an article about how marketers need to use data to create models for trends. Before, we used past data and now we need to incorporate forecasters, trend spotters and customer data as well. Another thing we need to do is use real time customer…[Read more] -
Kenneth Kirk Killian posted a new activity comment 8 years, 7 months ago
A KPI that I have used through college is how many hours I work per week at my job. It is specific and measurable through how many shifts I do and how many hours they are. It is achievable because I can take more shifts if I need more money and relevant to success again because it is the source of income I use to pay for my rent. Lastly, it is…[Read more]
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Kenneth Kirk Killian posted a new activity comment 8 years, 7 months ago
The main mistake I make out of the ten listed is number seven which is putting values in fields that are suppose to be pointers or references. When I was messing around with Tableau trying to figure out how everything worked, I was just adding whatever I could into any field and I thought it was weird that after I had put in so much information…[Read more]
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Kenneth Kirk Killian posted a new activity comment 8 years, 7 months ago
https://www.ama.org/publications/marketingnews/pages/social-engagement-tied-content-quality-not-quantity.aspx
Since I am a marketing major (and doing this a little late) I decided to use a recent article I read about social media engagement and the amount of data brands are publishing. Since 2015, content creation across all media channels…[Read more] -
Kenneth Kirk Killian posted a new activity comment 8 years, 8 months ago
I believe that simplicity is the most important principle out of Hoven’s eight. A picture can paint a thousand words, but if the data is not shown in a simple format, it is close to useless. Having simple data lets analysts speak to larger groups of people in a shorter time frame, and the more your data talks the less you have to. Simple data is…[Read more]
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Kenneth Kirk Killian posted a new activity comment 8 years, 8 months ago
I think that one of the most important takeaways from our discussion last week was the Filter Bubble. I never knew that they could/would do that to us! A decision I made recently that I had to research for was the type of drum set I wanted to get. I looked at reviews on the website as well as videos on Youtube so I could see how they sounded and…[Read more]
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Kenneth Kirk Killian posted a new activity comment 8 years, 8 months ago
http://fivethirtyeight.com/features/a-day-in-the-life-of-an-iowa-family-drowning-in-campaign-ads/
The ad that I found on fivethirtyeight.com that I thought was interesting was a piece on a day in the life of an Iowa family, who like many others are bombarded with boatloads of ad campaigns in various forms. As a marketer, it is interesting to see…[Read more] -
Kenneth Kirk Killian posted a new activity comment 8 years, 9 months ago
One piece of conventional wisdom that I feel is killing the world we live in is the preconception that bottled water is always cleaner than tap. To prove/disprove this statement, data can be collected blindly from people tasting bottled water, tap water, and filtered tap water (such as a brita filter) with them rating the freshness of their taste.…[Read more]