Kimberly Jaindl

This week we continued exploring the intersection of social media, content and data. Our LinkedIn guest speaker emphasized how important data is to the company’s vision. For more on that vision and what LinkedIn i […]

On the heels of this week’s discussion about social media and influencer marketing, news broke that software company Adobe is testing out a new product built just for that purpose.

Called Fleek, this tool o […]

As discussed in our March 22 class, social media influencers appear to be favoring YouTube over Snapchat—in large part, because YouTube caters to its Creators.

YouTube has built an entire digital playbook for C […]

Remember our March 8 discussion about Facebook valuing reactions over likes, and why that’s important to brands? (Hint: Deeper audience insights… higher return on ad spend… and potentially new, innovative ad produ […]

Following our lively discussion about the opportunities and challenges facing Snapchat, parent company Snap, Inc. had its first day of trading on Thursday. According to CNBC, its closing price of $24.48 was 44 […]

Now that we’ve covered the four Cs of social media marketing (Connection, Community, Context & Content), it’s time to move on to the four Ps of social business governance: People, Policy, Process & Pra […]

During our March 1 class meeting, we’ll be discussing how businesses organize for social media success. Much of the conversation will center on social business governance, which is the integrated system of p […]

This week we talked about social media, real-time and responsive marketing, with a dash of crisis management thrown in for good measure. It was all about living in—and planning for—the moment.

Many of you con […]

During our Feb. 1 class meeting, we discussed three questions that inform social media listening & response strategies:

Who are you listening to?
What are you listening for?
What are you going to do […]

During our Feb. 1 class meeting, we discussed four traits of compelling social media content:

Relatable: Audiences can identify with the content
Digestible: Audiences can easily scan it; content is […]

During our Jan. 25 class meeting, we discussed four principles that influence how social media can build–and divide–communities through content:

Diversity
Veracity
Velocity
Virality

We also […]

Good news, class! We didn’t have too much overlap in our interim group assignment proposals, so nearly every group got their first choice. Without further ado, please see your case assignments below and view […]

Welcome to Social Media Innovation! My goal is to help students learn how social media works; why social media matters to business; and how to successfully use social media in a professional capacity. And, of […]

A bit of housekeeping first: Your project grades now available on the MIS Gradebook. Thank you for presenting your work during our last two meetings. Seeing you apply lessons from throughout the semester was as […]

Happy Tuesday, all! A few quick notes to share about your group projects, which are due this week:

Deadline: The deadline to submit deliverables has been extended to 11:59 PM Wednesday, April 20. Groups […]

Who’s ready to get cracking on the final group assignment of the semester? To aid you in your project, Pugster MacSocial is offering a social media editorial calendar template. Please download and use this MIS 3 […]

Hope everyone’s weeks are off to a good start. A quick note to let you all know that your grades are now available on the MIS Gradebook. We’ll spend a little bit of time this week reviewing the exam and grade dis […]

This week was jam-packed with social goodness between our YouTube platform overview, social media campaign planning and a few case studies. Special guest Gwen Foutz, FleishmanHillard SVP and Americas Social Lead, […]

This week we were joined by special guest Jack Robling, social media manager at CoStar Group, to talk real-time and responsive marketing. Jack gave us a behind-the-scenes look at what it took to pull off the […]

This week class coincided with St. Patrick’s Day and March Madness. Tough one. Thanks to everyone who turned out to discuss omni/multi-channel marketing and native advertising.

For the 25% or so of you who d […]