Professor Pavlou proposes new directions for research on information privacy

Paul PavlouProfessor Paul Pavlou assesses the state of research on information privacy and applies an integrative perspective to propose new research directions in a forthcoming article. The new directions include improving the tools to implement privacy, creating measures of privacy that incorporate multiple levels of thinking and analysis, and identifying strategies and concepts that influence willingness to share information.

The article proposes a multi-disciplinary approach to future research that goes beyond definitions and individual beliefs and addresses important outcomes such as business value, information assurance and risk, standards, and how privacy influences and changes marketing and transactional relationships between firms and customers.

The article titled “State of the Information Systems Literature on Information Privacy: Where Are We Now and Where Should We Go” has been accepted for publication in Management Information Systems Quarterly (MISQ).

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