Angelika Dimoka, Paul Pavlou and Vinod Venkatraman received a $350,000 grant from the Advertising Research Foundation (ARF) to investigate the marketing success of TV advertising. The Center for Neural Decision Making (CNDM) will establish a model to predict the success of TV advertising by evaluating multiple TV ads with multiple neurophysiological tools. Participating firms include major companies in the technology, financial, pharmaceutical, and consumer goods industries.
Fox School MIS faculty and doctoral students to present their research at the 2011 International Conference on Information Systems (ICIS), Shanghai, China, December 4-7, 2011.
Human Capital of IT Professionals: A Research Agenda
Soon Ang; Rajiv Banker; Ravi Bapna; Sandra Slaughter; Sunil Wattal (Chair)
Digital Technology and the Variation in Design Routines: A Sequence Analysis of Four Design Processes
(Nominated for best paper)
James Gaskin; Veeresh Thummadi; Kalle Lyytinen; Youngjin Yoo
Herding Behavior as a Network Externality
Nurturing Sales Entrepreneurship in Consumer-to-Consumer Marketplaces
Carol Ou; Wing Sze Poon; Paul Pavlou; Robert Davison
Fox School MIS Professors Munir Mandviwalla, Steven Johnson, Paul Pavlou, and Sunil Wattal organized and participated in a televised talk show focusing on “The Good, the Bad, and The Ugly of Social Media” for Temple University Television, November 14, 2011. The show moderated by Dr. Mandviwalla is part of the TU TV Community Forum and features conversation among the panelists about the use of social media in politics, electronic commerce, and for business.
MIS faculty and students were honored at the Thirteenth Annual Fox School of Business, Research Roundtable and Teaching Awards, October 28, 2011. Congratulations to all the recipients!
Dean’s Research Honor Roll for 2009-2010
Doctoral Research Competition
- Zhewei Zhang, 1st year research proposal (1st Runner-up)
- Gordon Burtch, 2nd year research paper (Winner)
Dean’s Outstanding Publication Award
Fox Crystal Apple Awards
Professor Paul Pavlou assesses the state of research on information privacy and applies an integrative perspective to propose new research directions in a forthcoming article. The new directions include improving the tools to implement privacy, creating measures of privacy that incorporate multiple levels of thinking and analysis, and identifying strategies and concepts that influence willingness to share information.
The article proposes a multi-disciplinary approach to future research that goes beyond definitions and individual beliefs and addresses important outcomes such as business value, information assurance and risk, standards, and how privacy influences and changes marketing and transactional relationships between firms and customers.
The article titled “State of the Information Systems Literature on Information Privacy: Where Are We Now and Where Should We Go” has been accepted for publication in Management Information Systems Quarterly (MISQ).
Professor Paul Pavlou in a forthcoming study challenges the prevalent assumption that trust and risk are always influential on transaction decisions, and that there is always a need to build trust and reduce risk irrespective of context. The study specifies the boundaries of trust and risk on transaction activity in the context of the two largest online marketplaces, Amazon and eBay.
The study shows that the effects of trust and risk are actually only important in a rather narrow window where the institutional structures are moderately effective, while the effects of trust and risk are insignificant for both very effective or very ineffective institutional structures. This quadratic (“Inverted-U”) pattern suggests that the literature may have over-emphasized the role of trust and risk and ignored the role of the marketplace’s institutional context.
From a practical sense, by ignoring the trade-off in the design of institutional structures to optimize the effects of trust and risk, the results suggest that online marketplaces may have over-invested in institutional structures to build trust and reduce risk.
By specifying the boundaries of trust and risk, this study aims at sensitizing managers about the trade-offs in the design of institutional structures in online marketplaces.
The article (co-authored with David Gefen) titled “The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures” has been accepted for publication in Information Systems Research (ISR).
MIS faculty members Youngjin Yoo and Paul Pavlou were recognized for their research contributions at the Fox School’s 11th Annual Research Roundtable & Teaching Awards Ceremony, on October 23, 2009. Professor Yoo and Pavlou received awards and were listed in the Fox School’s Top Ten Research Honor Roll for 2008-2009.